App Store Optimization (ASO) Manager

Dignotion LLC; New York (NY); On-site; USD 28,000 - 48,000; Part time

Benefits offered by this job

Remote or hybrid

Part-time engagement

Growth across apps

Job summary

Dignotion in New York is seeking a detail-oriented ASO Manager to drive growth for client apps. This part-time, flexible role focuses on App Store Optimization across iOS and Android to boost visibility and downloads.

You will conduct keyword research, optimize metadata, collaborate with design teams on store creatives, and analyze performance with ASO tools. Strong English, 1–2 years in ASO/SEO, and comfort with analytics are essential.

Qualifications

• 1–2 years of experience in ASO or SEO (App Store experience preferred).
• Familiarity with keyword tools and ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action, etc.).
• Strong analytical skills; confident working with Excel or Google Sheets (SQL knowledge a plus).
• Understanding of A/B testing methodologies for app store assets.

Responsibilities

• Plan and execute ASO strategies for client apps across iOS and Android platforms.
• Conduct keyword research and optimize app metadata (titles, descriptions, keywords, etc.).
• Collaborate with designers to test and refine store creatives (icons, screenshots, videos).
• Monitor app performance metrics and track rankings using ASO tools and dashboards.
• Analyze competitors and identify opportunities for visibility and conversion improvements.
• Report on key performance indicators and provide actionable insights.

Skills

ASO

SEO

Keyword research

Analytics

Excel/Sheets

AB testing

Independent work

Tools

AppTweak

Sensor Tower

Mobile Action

Apple Search Ads

Google UAC

Job description

New York, United States | Posted on 04/18/2025

Dignotion is seeking a detail-oriented and data-driven ASO Manager to support app growth initiatives for our clients. In this role, you’ll be responsible for implementing App Store Optimization strategies across both the Apple App Store and Google Play, with the goal of improving app visibility, rankings, and downloads.

This is a part-time, flexible role ideal for someone with a strong understanding of mobile user acquisition, keyword research, and creative testing within app store environments.

Key Responsibilities

Plan and execute ASO strategies for client apps across iOS and Android platforms

Conduct keyword research and optimize app metadata (titles, descriptions, keywords, etc.)

Collaborate with designers to test and refine store creatives (icons, screenshots, videos)

Monitor app performance metrics and track rankings using ASO tools and dashboards

Analyze competitors and identify opportunities for visibility and conversion improvements

Report on key performance indicators and provide actionable insights

Requirements

1–2 years of experience in ASO or SEO (App Store experience preferred)

Familiarity with keyword tools and ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action, etc.)

Strong analytical skills; confident working with Excel or Google Sheets (SQL knowledge a plus)

Understanding of A/B testing methodologies for app store assets

Comfortable working independently and managing timelines

Fluent written and spoken English

Bonus Points If You Have:

Experience working with mobile apps in iGaming, betting, or regulated industries

Background in paid user acquisition and mobile analytics

Familiarity with Apple Search Ads and Google UAC

Basic design skills or experience coordinating with creative teams

• Remote or hybrid (NYC-based optional)
  
• Project-based or part-time engagement
  
• Opportunity to contribute to growth strategies across multiple apps and verticals