Senior Art Director: Elevate Brand Campaigns & TV

Wingstop Restaurants Inc.; Dallas (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Unlimited paid time off for exempt

One paid volunteer day

Competitive bonus structure

Team member stock purchase plan

Health savings or flexible spending

401k – dollar for dollar on the first

Comprehensive medical, dental, and VIs

Basic life and AD&D insurance

Pet insurance

Education Assistance

Wellness reimbursement

Paid maternity and paternity leave

Onsite game room

Job summary

Wingstop Restaurants Inc. is seeking a Senior Art Director to lead the creative development of the Wingstop brand, driving concept through production across TV, digital, and experiential channels.

You will set visual direction, elevate standards, and collaborate with directors, photographers, editors, and VFX partners to deliver Emmy-caliber, brand-right work. You will mentor designers and art directors, push for innovative ideas, and leverage AI tools to accelerate ideation while maintaining

Qualifications

• 7+ years of art direction, design, or integrated creative experience.
• Experience developing and leading integrated brand campaigns from concept through execution.
• Strong TV commercial and broadcast production experience, including concept development and on-set art direction.
• Experience collaborating directly with directors, photographers, production companies, editors, VFX partners, and other external creative specialists.
• Experience providing creative direction and feedback to designers, art directors, freelancers, agencies, or multidisciplinary creative teams.
• Portfolio demonstrating exceptional conceptual thinking, visual storytelling, art direction, design craft, and integrated campaign work.
• Proven ability to present and articulate creative ideas to senior stakeholders and defend creative decisions with brand rationale.

Responsibilities

• Lead the development of original concepts, integrated campaigns, and culturally relevant brand ideas that drive engagement and business impact.
• Partner closely with copywriters and other creatives to develop strong creative territories, campaign platforms, visual storytelling, and executions.
• Provide creative leadership from concept through execution, helping teams turn strong ideas into cohesive, high-quality work across channels.
• Lead the visual development and art direction of TV commercials and other major productions, partnering with directors, production companies, photographers, editors, VFX artists, and other production partners from pre-production through post.
• Translate campaign ideas across broadcast, social, digital, CRM, retail, OOH, partnerships, presentations, and other customer touchpoints while maintaining a cohesive creative vision.
• Develop social-first ideas designed to perform across modern platforms, creator collaborations, partnerships, and content ecosystems.
• Translate cultural trends, digital behaviors, and audience insights into distinctive, brand-right creative opportunities.
• Help shape and evolve Wingstop’s visual identity, creative systems, and design language across campaigns, content, partnerships, and customer experiences.
• Guide and mentor designers, art directors, and other creative partners, providing clear direction and constructive feedback that strengthens both the work and the team.
• Leverage AI-powered creative tools to accelerate concept development, visual exploration, prototyping, iteration, and production workflows.
• Manage multiple projects and creative workstreams simultaneously while maintaining high creative standards and attention to detail.
• Contribute actively to a culture of curiosity, collaboration, creative ambition, and constructive feedback.

Skills

Art direction

Integrated campaigns

Visual storytelling

TV production

Broadcast

Creative leadership

AI tools

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Figma

After Effects

Job description

Wingstop Restaurants Inc. is seeking a Senior Art Director to lead the creative development of the Wingstop brand, driving concept through production across TV, digital, and experiential channels.

You will set visual direction, elevate standards, and collaborate with directors, photographers, editors, and VFX partners to deliver Emmy-caliber, brand-right work. You will mentor designers and art directors, push for innovative ideas, and leverage AI tools to accelerate ideation while maintaining