Creative Art Director: Lead Brand Vision & Creative Direction

Lifted, an Upwork Company™; Lansing (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

Lifted, an Upwork Company™, is seeking a senior creative leader to drive the brand vision across campaigns and channels. You will guide multidisciplinary teams, translate strategy into compelling creative platforms, and ensure brand consistency from concept to execution.

You will mentor talent, set craft standards, and make final decisions on visual direction and brand evolution, collaborating with marketing, product, and leadership.

Qualifications

• Lead creative vision, concept development, and brand expression across campaigns and channels.
• Translate business strategies and consumer insights into compelling creative platforms.
• Direct multidisciplinary creative teams through concepting to execution.
• Review and approve creative work to ensure consistency and quality.
• Partner with marketing, product, and leadership to align on strategy.
• Mentor and elevate talent; set craft standards and culture expectations.
• Make final decisions on creative concepts and brand identity evolution.

Responsibilities

• Develop visual concepts, storyboards, and creative territories for campaigns.
• Guide designers, photographers, videographers, and copy partners in executing visual direction.
• Oversee composition, typography, color, layout, and brand identity application.
• Collaborate with cross-functional teams to ensure brand consistency across deliverables.
• Present creative work internally and incorporate feedback.

Skills

Lead creative vision

Brand expression

Translate business strategies into创

Job description

Lifted, an Upwork Company™, is seeking a senior creative leader to drive the brand vision across campaigns and channels. You will guide multidisciplinary teams, translate strategy into compelling creative platforms, and ensure brand consistency from concept to execution.

You will mentor talent, set craft standards, and make final decisions on visual direction and brand evolution, collaborating with marketing, product, and leadership.