Senior Area Director, Group Sales — Uncapped Incentives + Relocation

Hyatt Hotels Corporation; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Uncapped incentive plan

Relocation assistance

Job summary

Hyatt Thompson Austin – Thompson Hotels and tommie Austin brands are seeking an Area Director of Group Sales to lead the strategy for large- group revenue, manage a high-performance sales team, and drive market growth across two distinctive Hyatt brands in Austin.

The role reports to the Director of Sales, Marketing and Events and offers an uncapped incentive plan and relocation assistance. Travel, events, and industry presence will expand our local footprint and guest experience.

Qualifications

• Established track record of consistently achieving and exceeding group sales goals and revenue targets.
• 3–5 years of experience in a similar role within Hyatt or hospitality industry.
• Strong leadership and team management skills.
• Excellent communication, presentation, and organizational abilities.
• Deep understanding of hotel operations and market dynamics.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office.
• Strong analytical and problem-solving skills.
• Professional demeanor and strong interpersonal skills.
• Flexibility to work weekends, holidays, and varied schedules.

Responsibilities

• Oversee group business development strategy, directing outbound sales efforts, lead management, and relationship growth to drive revenue.
• Represent Thompson Austin and tommie Austin at industry events, sales trips, and trade shows to expand market presence and generate demand.
• Oversee sales team client entertainment and site inspections to ensure brand‑aligned execution and strong conversion results.
• Direct the proposal and contracting process, ensuring timely responses, strategic RFP positioning, and brand‑compliant agreements.
• Lead quarterly sales action plans focused on market penetration, account growth, and revenue performance.
• Ensure accurate documentation throughout the booking cycle to support seamless cross‑departmental execution.
• Champion a high‑touch client experience through collaboration with Operations, Event Planning, and Banquets.
• Oversee use of sales systems to manage pipeline performance and identify growth opportunities.
• Lead sales strategy meetings, business reviews, and planning sessions to align priorities and optimize results.
• Support broader sales and marketing initiatives in partnership with leadership.
• Lead, mentor, and develop the group sales team through coaching and performance management.
• Oversee key group accounts and markets to maximize revenue, retention, and long‑term value.
• Contribute to annual business planning, forecasting, and reporting.
• Maintain accountability for group‑related P&L performance and financial outcomes.
• Serve as Director in absence of Sales, Marketing and Events Director as needed.
• Execute group sales strategy to maximize revenue and driver conversion.
• Negotiate contracts and secure group business aligned with hotel topline revenue goals.
• Manage group room blocks and oversee attrition and commission processes.
• Forecast group revenue and expenses accurately.
• Identify need and focus periods and implement strategies to drive group demand.
• Utilize revenue management strategies to optimize pricing and profitability.
• Oversee group-related communications including resumes and event details.
• Conduct training, performance evaluations, and coaching sessions.
• Develop individual career growth plans for team members.
• Foster a culture aligned with Hyatt service standards.
• Address performance issues and enforce company policies.
• Prospect for new business through calls, emails, networking, and partnerships.
• Develop and execute strategic sales action plans.
• Maintain relationships with industry organizations and local partners.
• Collaborate with marketing teams on campaigns and promotions.

Skills

Leadership

Communication

Analytics

Organization

Sales

Tools

Microsoft Office

Job description

Hyatt Thompson Austin – Thompson Hotels and tommie Austin brands are seeking an Area Director of Group Sales to lead the strategy for large- group revenue, manage a high-performance sales team, and drive market growth across two distinctive Hyatt brands in Austin.

The role reports to the Director of Sales, Marketing and Events and offers an uncapped incentive plan and relocation assistance. Travel, events, and industry presence will expand our local footprint and guest experience.