Area Director of Group Sales | Uncapped Incentive Plan + Relocation Assistance

Hyatt Hotels Corporation; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Uncapped incentive plan

Relocation assistance

Job summary

Hyatt Thompson Austin – Thompson Hotels and tommie Austin brands are seeking an Area Director of Group Sales to lead the strategy for large- group revenue, manage a high-performance sales team, and drive market growth across two distinctive Hyatt brands in Austin.

The role reports to the Director of Sales, Marketing and Events and offers an uncapped incentive plan and relocation assistance. Travel, events, and industry presence will expand our local footprint and guest experience.

Qualifications

• Established track record of consistently achieving and exceeding group sales goals and revenue targets.
• 3–5 years of experience in a similar role within Hyatt or hospitality industry.
• Strong leadership and team management skills.
• Excellent communication, presentation, and organizational abilities.
• Deep understanding of hotel operations and market dynamics.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office.
• Strong analytical and problem-solving skills.
• Professional demeanor and strong interpersonal skills.
• Flexibility to work weekends, holidays, and varied schedules.

Responsibilities

• Oversee group business development strategy, directing outbound sales efforts, lead management, and relationship growth to drive revenue.
• Represent Thompson Austin and tommie Austin at industry events, sales trips, and trade shows to expand market presence and generate demand.
• Oversee sales team client entertainment and site inspections to ensure brand‑aligned execution and strong conversion results.
• Direct the proposal and contracting process, ensuring timely responses, strategic RFP positioning, and brand‑compliant agreements.
• Lead quarterly sales action plans focused on market penetration, account growth, and revenue performance.
• Ensure accurate documentation throughout the booking cycle to support seamless cross‑departmental execution.
• Champion a high‑touch client experience through collaboration with Operations, Event Planning, and Banquets.
• Oversee use of sales systems to manage pipeline performance and identify growth opportunities.
• Lead sales strategy meetings, business reviews, and planning sessions to align priorities and optimize results.
• Support broader sales and marketing initiatives in partnership with leadership.
• Lead, mentor, and develop the group sales team through coaching and performance management.
• Oversee key group accounts and markets to maximize revenue, retention, and long‑term value.
• Contribute to annual business planning, forecasting, and reporting.
• Maintain accountability for group‑related P&L performance and financial outcomes.
• Serve as Director in absence of Sales, Marketing and Events Director as needed.
• Execute group sales strategy to maximize revenue and driver conversion.
• Negotiate contracts and secure group business aligned with hotel topline revenue goals.
• Manage group room blocks and oversee attrition and commission processes.
• Forecast group revenue and expenses accurately.
• Identify need and focus periods and implement strategies to drive group demand.
• Utilize revenue management strategies to optimize pricing and profitability.
• Oversee group-related communications including resumes and event details.
• Conduct training, performance evaluations, and coaching sessions.
• Develop individual career growth plans for team members.
• Foster a culture aligned with Hyatt service standards.
• Address performance issues and enforce company policies.
• Prospect for new business through calls, emails, networking, and partnerships.
• Develop and execute strategic sales action plans.
• Maintain relationships with industry organizations and local partners.
• Collaborate with marketing teams on campaigns and promotions.

Skills

Leadership

Communication

Analytics

Organization

Sales

Tools

Microsoft Office

Job description

Close Inclusive Collection Job Postings Notification

"Hyatt is a place of learning – similar to a university. The company offers so many ways for me to learn and grow, both professionally and personally."

Area Director of Group Sales | Uncapped Incentive Plan + Relocation Assistance

Thompson Hotels Thompson Austin - 5th and Brazos US - TX - Austin

Full-time

Yearly US Dollar (USD) pay basis

Summary

The role

At Hyatt, we believe our guests select Hyatt because of our caring and attentive associates who are focused on providing efficient service and meaningful experiences.

This role is ideal for high ‑ performing sales leaders looking to continue growing their career while gaining the strategic, leadership, and cross ‑ functional experience required to prepare for a future Director of Sales, role. This is a unique opportunity for a sales professional to gain experience selling and driving group revenue across two distinct brands. The Director of Group Sales is an experienced senior-level hotel sales leader reporting to the Director of Sales, Marketing and Events. This role is responsible for supporting in managing and leading the sales team while also handling key markets and accounts.

Responsibilities will include but are not limited to the following:

Key Responsibilities:

Oversee group business development strategy, directing outbound sales efforts, lead management, and relationship growth to drive revenue.

Represent Thompson Austin and tommie Austin at industry events, sales trips, and trade shows to expand market presence and generate demand.

Oversee sales team client entertainment and site inspections to ensure brand ‑ aligned execution and strong conversion results.

Direct the proposal and contracting process, ensuring timely responses, strategic RFP positioning, and brand ‑ compliant agreements.

Lead quarterly sales action plans focused on market penetration, account growth, and revenue performance.

Ensure accurate documentation throughout the booking cycle to support seamless cross ‑ departmental execution.

Champion a high ‑ touch client experience through collaboration with Operations, Event Planning, and Banquets.

Oversee use of sales systems to manage pipeline performance and identify growth opportunities.

Lead sales strategy meetings, business reviews, and planning sessions to align priorities and optimize results.

Support broader sales and marketing initiatives in partnership with leadership.

Lead, mentor, and develop the group sales team through coaching and performance management.

Oversee key group accounts and markets to maximize revenue, retention, and long ‑ term value.

Contribute to annual business planning, forecasting, and reporting.

Maintain accountability for group ‑ related P&L performance and financial outcomes.

Serve as Director in absence of Sales, Marketing and Events Director as needed.

Execute group sales strategy to maximize revenue and driver conversion

Negotiate contracts and secure group business aligned with hotel topline revenue goals

Manage group room blocks and oversee attrition and commission processes

Forecast group revenue and expenses accurately

Identify need and focus periods and implement strategies to drive group demand

Utilize revenue management strategies to optimize pricing and profitability

Operations & Collaboration:

Ensure seamless execution of events and group bookings

Oversee group-related communications including resumes and event details

Leadership & Team Development:

Conduct training, performance evaluations, and coaching sessions

Develop individual career growth plans for team members

Foster a culture aligned with Hyatt service standards

Address performance issues and enforce company policies

Business Development:

Prospect for new business through calls, emails, networking, and partnerships

Develop and execute strategic sales action plans

Maintain relationships with industry organizations and local partners

Collaborate with marketing teams on campaigns and promotions

When you stay at a Thompson Hotel, you are welcomed as a resident. With intuitive service, each guest is provided a tailored experience, enhancing their personal travel journey and bridging connections to the local perspective. Thompson's unique hotels are timeless destinations, creating distinctive experiences that transform your day, your trip, or even your life. Thompson Austin offers 212 luxury guestrooms and Suites plus 17 residences along with a 10,000 square foot wellness center, 3 restaurant which are also open to the public, an expansive pool deck and private cabanas and over 10,000 square feet of flexible and traditional event space.

The 193 king room tommie Austin is built for the spirited adventurer. Guest’s will be encouraged to explore Austin’s unparalleled offerings and in every square foot, tommie is an opportunity to meet and be inspired. Where art and atmosphere seep in from the surrounding neighborhood, and collaborations seep back out.tommie will feature a bespoke coffee and wine shop and allow guests to be the master of their own stay while still offering warm and authentic service.

Both hotels are anchored on the ground floor by The 5th Street Diner + The Royale Room, a street side concept serving daily fare for locals, residents and guests alike.This mixed-use project will also feature a residential tower – Siena – and 10,000 square feet of retail space.

The Benefits and Perks

We have you covered with an awesome rewards package! Health and welfare plans? We have a range of choices for you and your eligible dependents. Financial wellbeing? Got it! Opt into our 401(k) plan, College Saving Plan or the Employee Stock Purchase Plan. Oh, and we don’t want to leave out our lifestyle benefits! Paid holidays, vacation and sick leave, paid Family Bonding Time, Adoption Assistance, discounted and complimentary rooms at Hyatt locations across the globe, free colleague meals during shifts, wellbeing & educational assistance and many more!

Qualifications

Qualifications:

Established track record of consistently achieving and exceeding group sales goals and revenue targets

3–5 years of experience in a similar role within Hyatt or hospitality industry

Strong leadership and team management skills

Excellent communication, presentation, and organizational abilities

Deep understanding of hotel operations and market dynamics

Ability to manage multiple priorities in a fast-paced environment

Proficiency in Microsoft Office

Strong analytical and problem-solving skills

Professional demeanor and strong interpersonal skills

Flexibility to work weekends, holidays, and varied schedules

Hyatt associates work in an environment that demands exceptional performance yet reaps great rewards. Whether it’s career opportunities, job enrichment or a supportive work environment, if you are ready for this challenge, then we are ready for you.

This is not your typical career opportunity. This is the Hyatt Touch.

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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