Senior Analyst

Adelphi Group; Birmingham (AL); On-site; USD 70,000 - 95,000; Full time

Job summary

MRM, part of Omnicom Precision Marketing, is seeking a Senior Analyst - Performance & Analytics to drive data-informed decisioning and optimize campaigns across multi-channel digital ecosystems. You will lead analyses, ensure data quality, and partner with cross-functional teams to translate insights into strategy.

Ideal candidates bring 2–5 years of agency analytics experience, strong communication skills, and proficiency with Adobe Analytics, CRM analytics, and Power BI.

Qualifications

• Bachelor’s degree in Digital Marketing, Data Science, or Marketing.
• 2–5 years of analytic experience in an agency or marketing environment is preferred.
• Strong communication and ability to present data-driven insights to senior stakeholders.
• Experience with Adobe Analytics and CRM analytics.
• Ability to manage multiple clients and projects simultaneously.

Responsibilities

• Serve as analytics SME, nurturing strategic client relationships to drive data-informed decisions.
• Demonstrate knowledge of the client’s industry landscape and key drivers to guide analytics strategy.
• Partner with internal teams to identify opportunities for analytics to inform initiatives.
• Translate complex data into clear, actionable insights and recommendations for business goals.
• Lead optimization and QA initiatives to improve client experience and performance.
• Drive analyses using Adobe Analytics and other tools to deliver impactful insights across channels.
• Collaborate with the Optimization Team on testing and personalization opportunities.

Skills

Adobe Analytics

CRM Analytics

Web analytics

Executive communication

Multi-client management

Project management

Data storytelling

Education

Bachelor’s degree in Digital Marketing, Data Science, or Marketing

Tools

Power BI

Excel

PowerPoint

MS Office

Job description

Agency:

Omnicom Precision Marketing

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM’s specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.

The role of Senior Analyst - Performance & Analytics involves many different responsibilities. The ideal candidate must be able to proactively communicate ideas and opportunities, as well as conduct in depth analysis to support recommendations and insights. They are also responsible for executing data quality assurance based on rigorous protocols and have strong project management skills. This role includes the ability to independently troubleshoot and address quality control issues, generate reports and analysis from data, and merge and generate data sets for analysis. This role is strategic with a strong emphasis on optimization. Strong communication skills are critical.

Responsibilities:

• Serve as an analytics SME, cultivating and maintaining strategic client relationships to drive data-informed decision-making
• Demonstrate deep knowledge of the client’s industry landscape, competitive positioning, and key business drivers to proactively guide analytical strategy
• Partner cross-functionally with internal stakeholders to uncover opportunities for analytics to inform and accelerate business initiatives
• Translate complex data into clear, actionable insights and strategic recommendations, effectively bridging the gap between analytics and business objectives
• Lead and advocate for process optimization and quality assurance initiatives to continuously elevate the client experience
• Anticipate and troubleshoot analytical or data integrity issues, providing timely escalation and resolution strategies as needed
• Drive sophisticated analyses using Adobe Analytics and other tools, delivering impactful insights across multi-channel digital ecosystems
• Collaborate with the Optimization Team to identify strategic testing and personalization opportunities that enhance customer experience and performance outcomes

Required Skills:

• Proficient in advanced web analytics platforms, with a strong emphasis on Adobe Analytics for end-to-end digital performance measurement
• Experience in CRM Analytics (Email)
• Comprehensive experience across the digital ecosystem, including web analytics, paid media, search, and social performance measurement
• Strong executive communication skills, capable of presenting complex data-driven narratives to senior stakeholders, clients, and cross-functional teams
• Pride in work product with high accountability, initiative, and thought leadership
• Must be able to handle multiple clients and projects simultaneously
• MS Office (Word, Excel, PowerPoint, Power BI) experience required
• Bachelor’s degree in Digital Marketing, Data Science, or Marketing preferred
• Self-starter with 2-5 years of analytic experience in an Agency or Marketing environment a plus
• Highly self-motivated and dependable, with a demonstrated ability to thrive both independently and in collaborative team settings

About MRM:

MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between business leadership, strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity - all to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

Company Culture:

At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We’re committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it’s in the act of living our daily lives.

MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

Accommodation:

If you require accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:

a) Dedicated E-mail - [e-mail]

b) US Mail - 360 W. Maple Birmingham, MI 48009

c) Dedicated Phone - 248-203-8000

References:

Visible links

• [e-mail]

Policy:

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Opportunity:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.