Senior Analytics Strategist

Adelphi Group; Washington (District of Columbia); Sur place; USD 71 000 - 85 000; Plein temps

Résumé du poste

Weber Shandwick in Washington, DC is seeking a Senior Analyst, Analytics to turn substantiated data into insights for marketing and communications objectives. You will lead day-to-day project delivery, coordinate with clients and teammates, and embed data-driven storytelling in everything you do.

You will work on reporting and analytics across paid, earned, social, and owned media, using tools such as Adobe Analytics, Google Analytics, and social listening platforms.

Qualifications

• 2–4 years relevant full-time experience; preferably in Consumer Insights, Marketing Analytics, or Performance Marketing fields.
• Experience working on analytics that demonstrate the value of marketing and communications programs across paid, earned, social, and owned media components.
• Experience with analytics for communications programs with earned, owned, and paid media components, including social media, site analytics, and search.
• Ability to leverage scripting to automate analyses, data cleansing, and data integration tasks.
• Understanding of enterprise data management, integration, and governance principles.
• Strong communication (written and presentation) skills.

Responsabilités

• Lead day-to-day project delivery, coordinating with clients and the rest of your Weber Shandwick teammates to establish partnerships and prove value/ROI, infusing all aspects of the work with data-driven insights and measurement.
• Create visually compelling reporting and insights that allow clients to easily evaluate communications, media and/or site performance relative to business objectives.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Educate non-technical account team members on key requests and analysis process.
• Participate in business development activities, including scope design, strategic analysis, slide preparation and work planning.

Connaissances

SQL

SAS

R/Python

Adobe Analytics

Google Analytics

Data visualization

Scripting

Data governance

Communication

Outils

Quid

Talkwalker

Brandwatch

Description du poste

Weber Shandwick in Washington, DC is seeking a Senior Analyst, Analytics to turn substantiated data into insights for marketing and communications objectives. You will lead day-to-day project delivery, coordinate with clients and teammates, and embed data-driven storytelling in everything you do.

You will work on reporting and analytics across paid, earned, social, and owned media, using tools such as Adobe Analytics, Google Analytics, and social listening platforms.