Senior Analyst, Analytics

WSA IPG DXTRA, Inc.; United States; On-site; USD 71,000 - 85,000; Full time

Job summary

Weber Shandwick in Washington, DC is seeking a Senior Analyst, Analytics to compile and analyze data, extract insights, and tell compelling stories using in-house and licensed tools. You will work with the Analytics & Intelligence team to deliver insights supporting marketing and communications objectives.

The role requires 2–4 years of relevant full-time experience, proficiency with SAS/SQL/R/Python, and experience with site analytics and social listening platforms.

Qualifications

• 2–4 years of full-time experience in consumer insights or analytics.
• Experience with analytics across paid, earned, social and owned media.
• Ability to automate analyses and data cleaning with scripting.
• Strong written and verbal communication with stakeholders.

Responsibilities

• Lead day-to-day project delivery, coordinating with clients and teammates to prove value/ROI.
• Create visually compelling reporting and insights to evaluate performance against objectives.
• Evangelize data-driven decision making across internal and client teams.
• Educate non-technical colleagues on analysis processes and requests.

Skills

Critical thinking

Storytelling

Presentation

Collaboration

Problem solving

Tools

SAS/SQL/R/Python

Adobe Analytics

Google Analytics

Brandwatch

Quid

Talkwalker

Data visualization

Job description

Agency: Weber Shandwick

Job Function: Data and Analytics

Job Subfunction: Data Science and Analytics

Job Description: Who We Are Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Analyst, Analytics

You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone. As the core team of global communications powerhouse Weber Shandwick, we are leveraging data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms. Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace's current and future needs.

We Are Seeking:

We are seeking a strategic thinker with a strong analytical mind to help compile and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories. The Senior Analyst will join the Washington, D.C.’s Analytics & Intelligence team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients. The position will directly report to and work with the Washington D.C. office but may support teams across all North American practice areas.

What You Will Be Doing:

• Lead day-to-day project delivery, coordinating with clients and the rest of your Weber Shandwick teammates to establish partnerships and prove value/ROI, infusing all aspects of the work with data-driven insights and measurement.
• Work with Impact teammates to create visually compelling reporting and insights that allow clients to easily evaluate communications, media and/or site performance relative to business objectives.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Educate non-technical account team members on key requests and analysis process.
• Participate in business development activities, including scope design, strategic analysis, slide preparation and work planning.

Basic Qualifications

• 2-4 years relevant full-time experience; preferably in Consumer Insights, Marketing Analytics, or Performance Marketing fields.
• Experience working on analytics that demonstrate the value of marketing and communications programs across paid, earned, social, and owned media components.
• Experience working on analytics for communications programs with earned, owned, and paid media components, including social media, site analytics, and search.
• Ability to leverage scripting to automate analyses, data cleansing, and data integration tasks.
• Understanding of enterprise data management, integration, and governance principles.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
• Strong interest and capacity to translate data and research into strategic insights and recommendations.
• Passion for working with data and deriving insights to answer client business questions.
• Experience with syndicated research tools such as MRI Simmons, YouGov or GWI a plus.
• Expertise with site analytics and social platforms including Adobe Analytics, Google Analytics, Facebook/Instagram, TikTok, and X.
• Experience with social listening tools such as Quid, Talkwalker, or Brandwatch a plus.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.
• Commitment to learning and the drive to take initiative.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment.

Salary range: $71,000 - $85,000 Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1 71,000-85,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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