Senior Analytics Lead, US Customer Engagement & Insights

Bristol Myers Squibb; United States; Hybride; USD 120 000 - 160 000; Plein temps

Résumé du poste

Bristol Myers Squibb is seeking a Sr. Analyst for US Customer Engagement Measurement & Insights to lead end-to-end analytics across omnichannel campaigns. You will apply AI/ML techniques, build KPI tools, and deliver actionable insights to marketing, field teams, and digital platforms.

The role emphasizes collaboration, reproducible analytics, and data governance. You will partner with US Commercial and Brand teams, utilize advanced analytics, and contribute to framework development and

Qualifications

• BA/BS required; advanced degree preferred in data science, analytics, statistics, economics, life sciences, CS or engineering.
• Experience in advanced analytics, digital analytics, marketing analytics, or omnichannel engagement measurement roles.

Responsabilités

• Independently deliver measurement analyses across omnichannel engagement.
• Apply ML techniques to identify patterns in engagement and message performance.
• Support development of measurement frameworks, KPI tracking tools, and dashboards.
• Analyze HCP and patient journeys to identify drivers of engagement and optimization opportunities.
• Track and report cross-channel campaign KPIs including reach, open/click, and conversion.

Connaissances

Written and verbal communication

Project execution

Analytical thinking

Statistics and AI/ML basics

HCP/patient engagement knowledge

Collaboration in matrix organizations

Measuring and reporting campaign KPIs

Storytelling with data

Formation

BA/BS in data science analytics statistics economics life sciences or related

Advanced degree preferred

Outils

PowerBI

Tableau

Dash

Databricks

Snowflake

Veeva CRM

Description du poste

Bristol Myers Squibb is seeking a Sr. Analyst for US Customer Engagement Measurement & Insights to lead end-to-end analytics across omnichannel campaigns. You will apply AI/ML techniques, build KPI tools, and deliver actionable insights to marketing, field teams, and digital platforms.

The role emphasizes collaboration, reproducible analytics, and data governance. You will partner with US Commercial and Brand teams, utilize advanced analytics, and contribute to framework development and