Senior Analytics Lead: Omnichannel Insights (Hybrid)

BBDO Worldwide; Chicago (IL); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health & Wellness

Paid Time Off

401K Retirement Savings Plan

Paid Parental Leave

Job summary

BBDO Chicago is seeking an Analytics Supervisor to translate complex data into actionable insights that drive strategic decisions across the organization. You will lead reporting across media, CRM, and web to build a holistic omnichannel dashboarding structure for internal and external teams.

Ideal candidates have 5+ years in BI tools like Power BI or Tableau, plus expertise in GA4 and Adobe Analytics, and strong communication and collaboration skills. A Bachelor’s degree is required.

Qualifications

• You are an expert communicator.
• You have demonstrated experience supporting omnichannel campaigns.
• You drive for results and the highest quality standards.
• You thrive in a fast-paced and ever-changing environment.
• You are an organized and strategic thinker.
• You have 5+ years of experience using business intelligence tools such as Power BI, Tableau etc.
• Experience in web analytics tools such as GA4 and Adobe Analytics
• You have a Bachelor’s degree and/or relevant experience (required).

Responsibilities

• Develop valuable insights and storytelling using data.
• Lead reporting initiatives across media, CRM, and web to complete a holistic omnichannel dashboarding structure to be used by both internal and external teams.
• Collaborate with cross-functional team to gather all necessary requirements and data points across sources to deliver on all needed reporting asks.
• Interrogate the effectiveness of in-market campaigns and derive insights and recommendations to improve the strategy for the client’s business.
• Manipulate and analyze web data from GA4 to inform the team on how users are engaging with the website and differentiating how that behavior varies across channel.
• Perform analyses and translates data into reports and dashboards, which are consistent with client marketing plans and business needs.
• Strive to improve and create efficiencies in the current reporting structure to minimize time on data enablement and maximize time to insight.
• Demonstrate strong collaboration, communication skills, respect, and professionalism in all interactions.

Skills

Power BI

Tableau

GA4

Adobe Analytics

Microsoft Excel

PowerPoint

Communicator

Omnichannel campaigns

Organized thinker

Strategic thinking

Education

Bachelor’s degree or relevant experience

Tools

Power BI

Tableau

GA4

Adobe Analytics

Microsoft Excel

PowerPoint

Job description

BBDO Chicago is seeking an Analytics Supervisor to translate complex data into actionable insights that drive strategic decisions across the organization. You will lead reporting across media, CRM, and web to build a holistic omnichannel dashboarding structure for internal and external teams.

Ideal candidates have 5+ years in BI tools like Power BI or Tableau, plus expertise in GA4 and Adobe Analytics, and strong communication and collaboration skills. A Bachelor’s degree is required.