Senior Analytics Lead - MMM, MTA & Data Visualization

Horizon Media

New York (NY)

On-site

USD 100,000 - 120,000

Full time

4 hours ago

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Benefits offered by this job

Discretionary bonus

Health insurance

Life insurance

Retirement plans

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Mental health resources

Pet insurance

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Job summary

Horizon Media, a leading marketing and advertising firm headquartered in New York, seeks a Senior Analyst in Advanced Analytics. You will apply advanced modeling (MMM, MTA) to guide client media spending and optimize investments.

The role requires collaboration with clients, internal stakeholders, and external vendors to deliver strategic, data-driven insights. The ideal candidate combines analytical rigor with strong communication, capable of presenting findings and driving X-functional impact

Qualifications

Bachelor's degree required; Master's degree preferred.
1-2 years of industry experience; 2-3 years preferred for analytics roles.
Strong data manipulation and visualization skills; Excel and SQL required; Tableau/Power BI preferred.
Proficiency with ad-serving, ad verification, and site analytics platforms is desirable.
Familiarity with syndicated research tools (e.g., Nielsen, IMS, comScore) is a plus.

Responsibilities

Build statistical models (MMM, MTA) and provide actionable insights for media planning and buying.
Improve Horizon's data and analytics infrastructure; drive automation and scalability.
Develop KPIs and reporting methodologies across media planning and brand strategy teams.
Create robust data visualizations and interactive dashboards for complex information.
Query databases, analyze data, and summarize actionable recommendations with forecasted implications.
Communicate findings clearly to audiences from technical teams to brand managers.