Senior Analytics Lead: Data Strategy & Impact

Blue State; Maryland; Hybrid; USD 114,000 - 125,000; Full time

Benefits offered by this job

Unlimited time-off (sick, personal, &


Professional development funds

Job summary

Blue State is seeking a Principal Analyst to serve as Analytics Lead, shaping data-driven strategies across fundraising, marketing and communications campaigns. You will coach staff, standardize deliverables, and partner with cross-functional teams to translate data into actionable insights, dashboards, and client recommendations.

The role offers hybrid work in the US with a salary range of $113,500–$125,000 and comprehensive benefits.

Qualifications

• 7+ years of experience in digital analytics, ideally with direct experience working on marketing, direct response, or fundraising campaigns.
• Extensive experience with CRMs and/or Salesforce Marketing Cloud, data from paid media, and a web analytics suite such as Google Analytics, A/B testing solutions such as Optimizely (or equivalent).
• Expert in SQL, and experience with data warehouses (BigQuery or Snowflake), data modeling, ETL, and using large datasets for decision making.
• Working-level experience with Python, R, or other statistical packages; data science and visualization; experience with statistical methods.
• Strong mentorship and leadership skills with ability to provide feedback and growth goals for team members.
• Ability to present data and insights to arrive at strategy; client presentation experience.
• Strong collaboration and relationship-building skills; excellent communication.
• Ability to adapt to new situations; teamwork and scrappiness.
• Curiosity for making change; comfort with ambiguity and commitment to quality.

Responsibilities

• Collect and analyze data for client portfolios across web, email, paid media, and social trends.
• Transform analysis into actionable strategic recommendations for fundraising, marketing, and communications.
• Develop scalable best practices and drive multivariate or A/B testing to improve outcomes.
• Lead cross-disciplinary teams on client engagements and mentor analysts.
• Plan measurement strategies, develop testing plans, and ensure proper tracking and data collection.
• Provide strategic leadership on analytics projects and data fidelity issues.
• Create persuasive presentations, dashboards, and memos to demonstrate value to clients and partners.
• Stay current on industry trends and new tools; implement them where appropriate.
• Identify opportunities to expand Analytics offerings for clients and internal teams.
• Partner with Blue State leadership to integrate services and expand capabilities.
• Support coaching and development of analysts across offices.
• Collaborate with Analytics leadership to identify offerings and project opportunities.

Skills

Digital analytics

Salesforce Marketing Cloud

SQL

Python

R

Data visualization

Statistics

Leadership

Client presentation

Communication

Collaboration

Tools

BigQuery

Snowflake

Google Analytics

Optimizely

Job description

Blue State is seeking a Principal Analyst to serve as Analytics Lead, shaping data-driven strategies across fundraising, marketing and communications campaigns. You will coach staff, standardize deliverables, and partner with cross-functional teams to translate data into actionable insights, dashboards, and client recommendations.

The role offers hybrid work in the US with a salary range of $113,500–$125,000 and comprehensive benefits.