Analytics Specialist: Data-Driven Media Strategy

Havas Media Network; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading media agency is seeking a Specialist to join their Analytics Team in New York. The role involves supporting client account teams with new measures and metrics for media tracking and analysis. Ideal candidates will have 1-3 years of experience in online media, possess strong analytical and problem-solving skills, and be proficient in tools such as Excel and SQL. This position offers a dynamic team environment and opportunities to significantly impact client success.

Qualifications

• Experience in the account services industry such as Management Consulting or Marketing.
• Ability to translate findings into client-facing PowerPoint presentations.
• Understanding of online advertising planning, buying, and performance metrics.

Responsibilities

• Collaborate with the digital media team to design measurement plans.
• Conduct analyses and interpret results for actionable recommendations.
• Deliver reports evaluating effectiveness of digital media advertising programs.

Skills

1-3 years of experience in online media and campaign measurement

Strong customer service orientation

Proficient in data management using Excel

Ability to evaluate and quantify campaign results

Experience using SQL and BigQuery

Education

Undergraduate degree in Marketing, Business, Finance, Statistics, Analytics, or Economics

Tools

Excel

Campaign Manager

Meta

GoogleAds

Job description

A leading media agency is seeking a Specialist to join their Analytics Team in New York. The role involves supporting client account teams with new measures and metrics for media tracking and analysis. Ideal candidates will have 1-3 years of experience in online media, possess strong analytical and problem-solving skills, and be proficient in tools such as Excel and SQL. This position offers a dynamic team environment and opportunities to significantly impact client success.