Senior Analytics & Insights Specialist — AI-Driven Marketing

Ruder Finn; United States; On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

401k match

Cell phone allowance

PTO with parental leave

Transit benefits

Professional development

Flexible work

Job summary

Ruder Finn is seeking a Senior Analyst, Research & Analytics to join its TechLab team. This role will support analytics, reporting and measurement across integrated marketing programs for the U.S. and India.

The ideal candidate has hands-on experience with paid media and campaign analytics and enjoys turning data into clear, actionable insights. This role offers opportunities to build dashboards in Tableau/Power BI and drive performance improvements across client accounts.

Qualifications

• Bachelor’s degree in Business Analytics, Marketing, Computer Science, Statistics, Mathematics or a related field, or equivalent professional experience.
• 2+ years of experience in marketing analytics, paid media, digital marketing, performance reporting or a related field.
• Experience working within an integrated marketing, communications, paid media or digital agency is preferred.
• Understanding of paid social, paid search, programmatic and other paid media channels.
• Experience analyzing campaign performance and developing reports or dashboards.
• Familiarity with platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Google Ads and GA4.
• Experience with Tableau, Microsoft Power BI and/or Looker Studio.
• Strong working knowledge of Excel and/or Google Sheets.
• Ability to translate data into clear, concise insights for internal teams and clients.
• Familiarity with SQL, APIs, data warehouses, Python, R or cloud-based analytics tools is a plus.
• Experience supporting healthcare, consumer, B2B and/or technology clients is helpful but not required.

Responsibilities

• Support analytics and measurement across paid media and integrated marketing programs.
• Collect, organize and analyze campaign data from paid media platforms, web analytics tools, and other relevant sources.
• Assist with evaluating campaign performance on platforms such as Meta, TikTok, LinkedIn, X, Google Ads, programmatic DSPs, GA4, etc.
• Track campaign objectives, KPIs, and benchmarks to identify performance trends and optimization opportunities.
• Translate data into clear insights and practical recommendations.
• Partner with paid media teams to support audience analysis, testing plans, and campaign optimization.
• Develop recurring campaign reports, performance summaries and client-facing presentations.
• Build and maintain dashboards using analytics platforms such as Tableau, Microsoft Power BI and/or Looker Studio.
• Help maintain consistent KPI definitions, reporting templates, while reviewing reports and dashboards for accuracy.
• Support automated and semi-automated reporting solutions that improve efficiency and reduce manual reporting.
• Contribute to analytics research and insights to client proposals, presentations and new business pitches.
• Stay informed about emerging analytics, AI and automation tools that could strengthen reporting and measurement capabilities.
• Participate in internal training and share analytics best practices with colleagues.

Skills

Marketing analytics

Paid media

Campaign analytics

Dashboards

Tableau

Power BI

GA4

Excel/Sheets

SQL

Education

Bachelor’s degree in Business Analytics, Marketing, Computer Science, Statistics, Mathematics or related field

Tools

Tableau

Power BI

Looker Studio

Excel

Google Sheets

SQL

Job description

Ruder Finn is seeking a Senior Analyst, Research & Analytics to join its TechLab team. This role will support analytics, reporting and measurement across integrated marketing programs for the U.S. and India.

The ideal candidate has hands-on experience with paid media and campaign analytics and enjoys turning data into clear, actionable insights. This role offers opportunities to build dashboards in Tableau/Power BI and drive performance improvements across client accounts.