Senior Analytics Manager, Techlab, Ruder Finn

Ruder Finn; Town of Texas (WI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Base salary + bonus

Health/Dental/Vision

Life Insurance

401k match

Cell phone stipend

PTO + parental leave

Transit benefits

L&D opportunities

Workplace flexibility

Social events

Job summary

Ruder Finn is seeking a Senior Analytics Manager to join the Emerging Technology & Analytics team. You will lead research for new-business pitches, oversee junior and global team members, and translate findings into clear narratives for senior leaders and clients.

The role blends strategy and hands-on data work, guiding methodologies, dashboards, and reporting across earned media, social, audience and influencer analyses, including GEO audits.

Qualifications

• Bachelor's degree or equivalent professional experience in analytics, communications, or related field.
• 6+ years of experience in research, analytics, measurement or related discipline; agency experience preferred.
• Experience leading research or analytics projects and coaching junior or distributed teams.
• Strong ability to translate data into concise insights and actionable recommendations.
• Experience with earned media, social and influencer measurement and reporting.
• Familiarity with media intelligence, social listening platforms and data visualization tools.

Responsibilities

• Lead research and analytics workstreams for new-business pitches and client assignments.
• Translate broad questions into focused research plans, assignments and deliverables.
• Oversee earned media, social, audience, influencer and competitive research with QA.
• Coach junior and global team members on methodologies, analysis and insight development.
• Synthesize findings into executive-ready narratives tied to client objectives and strategy.
• Present findings to senior leaders and clients, guiding discussions and questions.
• Develop measurement frameworks for integrated programs across channels.
• Lead GEO audits to assess brand visibility and opportunities across AI-driven experiences.
• Build searches, analyze data, and support reports and dashboards.
• Collaborate with cross-functional teams to integrate analytics into client strategies.
• Support development of team capabilities in analytics, GEO and AI-related methods.

Skills

Leadership

Analytics

Research

Storytelling

Client engagement

SQL

Python

Tableau

Education

Bachelor's degree

Tools

SQL

Python

Tableau

Power BI

Job description

Ruder Finn is seeking a Senior Analytics Manager to join its award-winning Emerging Technology & Analytics team. This role will support new-business and client engagements through earned media analysis, social listening, audience and competitive research, social and influencer analysis, and Generative Engine Optimization (GEO) audits. This individual will oversee research conducted by junior and global team members, guiding the approach, ensuring quality and translating findings into clear, compelling narratives for senior agency leaders and clients. They must be comfortable navigating ambiguity, leading internal conversations and connecting data to broader communications and business objectives. The ideal candidate can move seamlessly between strategy and execution—providing direction and coaching while also working hands-on in the data when needed. They will be a strong storyteller, collaborative team leader and trusted analytics partner who can identify what matters most without losing sight of the underlying details.

Key Responsibilities

• Lead research and analytics workstreams for new-business pitches and client assignments, from identifying the research approach through final presentation.
• Translate broad business questions into focused research plans, clear team assignments and actionable deliverables.
• Oversee and contribute to earned media, social, audience, influencer and competitive research, including data collection, analysis and quality assurance.
• Guide and coach junior and global team members, including colleagues based in India, on research methodologies, tools, analysis and insight development.
• Synthesize quantitative and qualitative findings into cohesive, executive-ready narratives tied to client objectives and communications strategy.
• Present findings and recommendations to senior agency leaders, account teams and clients, confidently leading discussions and responding to questions.
• Develop measurement frameworks and reporting approaches for integrated communications programs spanning earned media, social and influencer.
• Lead Generative Engine Optimization (GEO) audits to assess brand visibility, competitive positioning, narrative gaps and white-space opportunities across AI-generated search and answer experiences.
• Build Boolean searches, analyze platform data and support the development of reports, dashboards and data visualizations as needed.
• Partner with account, strategy, creative and other specialty teams to integrate research and analytics into broader client strategies.
• Support the development of team capabilities, including analytics, measurement, GEO and AI-related methodologies, tools and training.

Qualifications

• Bachelor’s degree in analytics, communications, marketing, business, statistics, mathematics or a related field, or equivalent professional experience.
• 6+ years of experience in research, analytics, measurement or a related discipline; agency experience is strongly preferred.
• Experience leading research or analytics projects and overseeing and coaching junior or globally distributed team members.
• Strong ability to translate complex data into concise insights, compelling narratives and actionable recommendations.
• Experience with earned media, social and influencer measurement, including developing measurement frameworks and performance reports.
• Experience using media intelligence, social listening or audience analytics platforms such as Talkwalker, Cision, Resonate, Muck Rack, Signal AI, Rival IQ or similar tools.
• Strong working knowledge of Boolean query development, data analysis, data quality assurance and research methodologies.
• Experience conducting GEO audits and analyzing brand visibility, competitive positioning, narrative gaps and white-space opportunities across generative AI platforms.
• Proficiency in Excel and PowerPoint.
• Familiarity with data-visualization platforms is required, with hands‑on experience using Tableau, Power BI, Looker Studio or similar tools considered a strong plus.
• Confidence presenting complex findings to senior internal stakeholders and clients.
• Strong project-management, writing and communication skills, with the ability to manage multiple priorities in a fast-paced agency environment.
• Experience with Google Analytics or advanced analytical tools and languages such as SQL, Python or R is a plus but not required.
• Experience working on healthcare accounts is a plus.

Benefits & More

• You will receive a competitive base salary and bonus opportunity
• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.
• Monthly allowance for cell phone, office equipment, etc.
• Generous PTO policy with paid maternity/paternity leave
• Transit benefits
• Professional learning and development opportunities
• Workplace flexibility
• On-site and off-site social gatherings

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.

Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics.

Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Ruder Finn, Inc. is one of the world's largest independent global communications and creative agencies. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments, non-profit organizations and startups.

The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate Reputation & Transformation, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications.