Associate Director, Analytics — Hybrid Data & Campaign Insights

The Tombras Group; Knoxville (TN); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Family environment

Dog-friendly offices

Flexible PTO

Parental leave

Medical coverage

Internal promotions

Job summary

The Tombras Group in Knoxville/Atlanta is seeking an Associate Director, Analytics to lead a team of Analysts in delivering data-driven digital marketing insights. You will define measurement strategies, oversee cross-channel analysis, and communicate results to clients and leadership.

The ideal candidate brings 7+ years in media/marketing, 5+ years in analytics, and 1+ year in management, with strong Tableau, GA/Adobe Analytics, and SQL skills.

Qualifications

• 6+ years of experience in media, marketing or related field (Ad agency experience a plus).
• 4+ years in an Analytics role
• 1+ years in a managerial role
• Experience in presenting analyses to both small and large groups
• Strong working knowledge of Marketing and Digital Marketing
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• SQL, R or Python knowledge and experience with database administration a plus
• BA Marketing/Analytics MS Marketing/Business Analytics a plus

Responsibilities

• Lead their Analysts in delivering analysis across assigned client accounts
• Develop and execute campaign measurement and data strategies
• Develop Analytics talent on the team
• Promote a culture of best-in-class customer service for clients and stakeholders
• Develop and execute cross-channel measurement and testing plans
• Consult with colleagues and clients on measurement strategies/techniques
• Ensure analytics integration into all agency production processes
• Lead client communications to convey results, efficiencies, opportunities and optimizations
• Assess client media programs
• Interpret media/marketing data and its impact on KPIs and ROI
• Deliver analyses via dashboards, deep dive analyses, infographics, etc.
• Develop recommendations to adjust investment and marketing strategy to optimize spend

Skills

Analytics leadership

Media analytics

Data storytelling

Client communications

Experimentation & testing

Education

BA Marketing

MS Marketing/Analytics

Tools

Google Analytics

Adobe Analytics

Tableau

Google Tag Manager

SQL

Python

R

DV360 / Ads platforms

Job description

The Tombras Group in Knoxville/Atlanta is seeking an Associate Director, Analytics to lead a team of Analysts in delivering data-driven digital marketing insights. You will define measurement strategies, oversee cross-channel analysis, and communicate results to clients and leadership.

The ideal candidate brings 7+ years in media/marketing, 5+ years in analytics, and 1+ year in management, with strong Tableau, GA/Adobe Analytics, and SQL skills.