Consumer Banking Acquisition & Marketing Analytics Lead

KeyBank; Pittsburgh (Allegheny County); Hybrid; USD 96,000 - 181,000; Full time

Benefits offered by this job

Incentive compensation

Hybrid work environment

Career development

Job summary

KeyBank’s Consumer Bank Checking Acquisition & Marketing Analytics team seeks a Business Analytics Manager to drive household and checking portfolio growth. This role is a player-coach, mentoring analysts while building campaign files, dashboards, and valuations to enable business decisions.

You will lead campaign strategy, audience design, forecasting, and multi‑million dollar marketing spend planning. Build business cases for new products and channels in the Checking unit and shape acquisition

Qualifications

• Bachelor's degree in computer science, Economics, Finance, Financial Mathematics, Statistics, or the Natural Sciences (required).
• Master's Degree in Analytics, Computer Science, Economics, Finance, Financial Mathematics, Statistics, or the Natural Sciences (preferred).
• 5+ years of relevant experience (required) or 3+ with Master's (preferred).
• Ability to write queries or code including complex joins.
• Experience with BI and data visualization to tell data stories.

Responsibilities

• Proactively solve business problems leveraging complex data.
• Lead end-to-end projects and manage multiple deadlines.
• Coach and mentor team members on approaches and work product.
• Present insights and recommendations to senior partners.
• Build segmentation and narratives to connect data to business impact.

Skills

Excel & PowerPoint

SQL & Python

Data visualization

BI tools

Communication

Leadership

Executive presence

Cross‑functional collaboration

Big data

Education

Bachelor's degree in CS/ Economics/ Finance/ Stats

Master's degree in Analytics/ CS/ Economics (preferred)

Tools

Power BI

Tableau

ETL tools

Job description

KeyBank’s Consumer Bank Checking Acquisition & Marketing Analytics team seeks a Business Analytics Manager to drive household and checking portfolio growth. This role is a player-coach, mentoring analysts while building campaign files, dashboards, and valuations to enable business decisions.

You will lead campaign strategy, audience design, forecasting, and multi‑million dollar marketing spend planning. Build business cases for new products and channels in the Checking unit and shape acquisition