Growth Analytics Lead — Checking & Acquisition Marketing

KeyBank; Buffalo (NY); Hybrid; USD 96,000 - 181,000; Full time

Job summary

KeyBank seeks a Business Analytics Manager in Consumer Bank Checking Acquisition & Marketing Analytics to lead strategy, audience design, forecasting, and performance analytics for a multi-million dollar budget. You will build out campaign files, dashboards, and valuations while mentoring analysts and partnering with senior stakeholders.

The ideal candidate has 5+ years of analytics experience, strong SQL, Python/R, and data storytelling skills, with a track record of translating data into

Qualifications

• Bachelors in CS/ Economics/ Finance or related field (required).
• Master's degree preferred as indicated.
• Minimum 5 years of relevant experience; 3 years with Master's preferred.

Responsibilities

• Lead campaign strategy and audience design; forecast campaigns and checking and household growth.
• Forecast marketing spend for multi-million budget and analyze performance to tie spend to outcomes.
• Coach analysts; collaborate with business partners; manage multiple priorities to deadlines.
• Build business cases for new products, services, and channels in Checking.
• Mentor team members and lead integration of activities across teams.

Skills

Excel

PowerPoint

SQL

Python

R

Data visualization

Big data

Data storytelling

Presentation to executives

Executive presence

Relationship management

Education

Bachelor's degree in CS/ Economics/ Finance/ Statistics

Master's degree in Analytics/ CS/ Economics/ Finance

Tools

Power BI

BI tools

Data warehouse

Query languages

Job description

KeyBank seeks a Business Analytics Manager in Consumer Bank Checking Acquisition & Marketing Analytics to lead strategy, audience design, forecasting, and performance analytics for a multi-million dollar budget. You will build out campaign files, dashboards, and valuations while mentoring analysts and partnering with senior stakeholders.

The ideal candidate has 5+ years of analytics experience, strong SQL, Python/R, and data storytelling skills, with a track record of translating data into