Senior Marketing Analytics Analyst — Banking Growth

KeyBank; Pittsburgh (Allegheny County); On-site; USD 80,000 - 150,000; Full time

Job summary

KeyBank's Consumer Bank Checking & Marketing Analytics team seeks a Senior Analyst to drive growth in consumer household and checking portfolios. The role involves hands-on analytics, ownership of segmentation, forecasting, and reporting for Direct Mail campaigns, and development of new strategies using technology such as pre-approval campaigns and personalized pricing tests.

The ideal candidate is proficient in SQL, skilled at building dashboards, detail-oriented, and dependable under tight

Qualifications

• 5+ years of relevant financial services experience (required).
• Experience in banking industry with a strong understanding of key drivers of financial results (preferred).
• Advanced skills in data manipulation and analysis using SQL, Python, R, Cognos, SAS, Tableau, Excel, and Google Cloud.

Responsibilities

• Develop and maintain dashboards and reports to support marketing analytics and forecasting.
• Own segmentation, forecasting, and reporting for Direct Mail campaigns to acquire new customers and deepen relationships.
• Build and manage campaign files and assist with marketing spend forecasts.
• Collaborate with business partners; communicate insights and tell the data story effectively.

Skills

SQL

Python

R

Cognos

SAS

Tableau

Excel

Google Cloud

Education

Bachelor's Degree in business, finance, MIS, analytics/data science, engineering, or related field

Tools

Cognos

Tableau

Google Cloud

Excel

Job description

KeyBank's Consumer Bank Checking & Marketing Analytics team seeks a Senior Analyst to drive growth in consumer household and checking portfolios. The role involves hands-on analytics, ownership of segmentation, forecasting, and reporting for Direct Mail campaigns, and development of new strategies using technology such as pre-approval campaigns and personalized pricing tests.

The ideal candidate is proficient in SQL, skilled at building dashboards, detail-oriented, and dependable under tight