Senior Analyst Relations Manager

Anaplan; San Francisco (CA); On-site; USD 154,000 - 209,000; Full time

Job summary

Join a forward-thinking company as a Senior Analyst Relations Manager, where you will play a pivotal role in shaping the brand's reputation across the industry. This dynamic position involves collaborating with various teams to enhance analyst engagement and drive strategic decision-making. You'll leverage your expertise in corporate communications and analyst relations to influence key stakeholders and amplify the company's messaging. If you're passionate about fostering relationships and making a significant impact in a vibrant, inclusive environment, this opportunity is perfect for you.

Qualifications

• 5+ years in B2B SaaS or technology focused on analyst relations or corporate communications.
• Strong storytelling skills and experience managing AR agencies.

Responsibilities

• Support Anaplan's analyst relations program and manage engagements with key analysts.
• Create communication strategies to advance awareness and influence behavior.

Skills

Analyst Relations

Corporate Communications

B2B Product Marketing

Project Management

Storytelling

Cross-Organizational Collaboration

Education

Bachelor's Degree in Business or Communications

Job description

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.

Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebratingour wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

We are looking for a self-motivatedSenior Analyst Relations (AR) Manager - preferably based in the SF Bay Area- to support and execute Anaplan's AR strategy, ensuring consistent positioning and messaging across various touchpoints. Reporting to the Senior Director of Brand, Analyst, and Public Relations, the Sr. AR Manager will act as a central figure in stewarding and amplifying Anaplan's brand and product reputation across various channels and stakeholders. This role requires strong collaborative and cross-organizational relationship skills, knowing how to quickly impact the business and deliver quality information that highlights Anaplan, while balancing multiple priorities.

The ideal candidate knows how to build trust and strengthen relationships with industry analysts and influencers, as well as effectively partner with colleagues in Product, Sales, GTM Operations, Competitive Intelligence, Marketing, and other field-facing functions. The ideal candidate brings a strong combination of AR and corporate communications experience, and the ability to translate what is happening in the market or customer base to the analyst community, the Anaplan GTM organization, and the Executive Leadership team.

Your Impact:

• Support Anaplan's comprehensive analyst relations program across multiple domains (Finance, Sales & Marketing, Supply Chain, Workforce, and AI/ML/Analytics):
  
  
  
  • Co-own the relationship with our agency SpotlightAR, and support the setting-up, attending, recording outcomes, and managing follow-ups for Analyst engagements, inquiries, and briefings with key analysts (Gartner, Forrester Research, IDC, Constellation Research, Ventana, etc.)
  
  
  • Work with analysts to understand their research agendas to ensure appropriate positioning of the company in catalog and ranking reports, publications, and discussions etc.
  
  
  • Collaborate with various teams across the company to achieve mutual business objectives (i.e. managing data collection for ranking report RFIs/briefings, or collaborating with sales enablement to educate field)
  
  
  • Relay analyst perspectives and advice to inform strategic decision-making across platform and solution product marketing, and the Executive Leadership team
  
  
  • Initiate and manage analyst engagement at events, such as Analyst advisory days, Analyst engagements at company events, and support the broader team to evangelize our solutions at conferences, tradeshows, to analysts and customers
  
  
  
  

• Own and orchestrate the Industry Analyst content launch experience and communication programming in partnership with our agency SpotlightAR, as well as solution marketing and communication colleagues:
  
  
  
  • Originate, edit, curate, and help shape multi-channel communication strategies to advance awareness, opinion, understanding, and influence behavior of targeted stakeholders (i.e. social media and website strategy for AR-driven content, maintain recognition slideware, etc.)
  
  
  • Help manage commissioned analyst firm content (i.e. Forrester TEI report) and analyst report reprint investments (Magic Quadrants, Waves etc.), ensuring that the most up-to-date assets are promoted appropriately and leveraged widely by the field
  
  
  • Create easy-to-understand messaging and positioning frameworks for the field, demand generation, and other internal clients based on solution marketing narrative architectures
  
  
  • Support product solution marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers
  
  
  • Support the broader team to evangelize our solutions at conferences, and tradeshows, to analysts and customers
  
  
  
  

Your Qualifications

• 5+ years in B2B SaaS or technology focused on analyst relations, PR, corporate communications, B2B product marketing or competitive intelligence, ideally in one or more of the following areas: enterprise business applications (i.e. ERP, EPM, SPM, HCM, SCM or BI), cloud platforms, AI/ML/Analytics, or planning tech


• Strong track record of storytelling, i.e. working closely with solution marketing to develop strategic positioning and messaging, craft compelling narratives and PPT briefing content


• Experience managing AR and/or digital marketing agencies, ensuring alignment on goals, timelines, and budgets.


• Demonstrated project / program management, strong collaborative and cross-organizational relationship skills


• Proven capability to influence senior executives and stakeholders with messaging and content


• A high-energy, strategic, creative, team player with integrity, intelligence, and judgment, who will take initiative to identify, prioritize, and complete key deliverables


• Ability to manage multiple priorities and bias-for-action with exemplary results


• Excellent written and verbal communication skills, with experience presenting to senior stakeholders and leading cross-functional initiatives.


• Bonus points for having previous existing relationships with industry analysts at Gartner, Forrester, IDC, Constellation, 451, Nucleus, etc.


• Ability to travel 10%

Base Salary Range:

$154,000—$209,000 USD

Our Commitment to Diversity, Equity, Inclusionand Belonging

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.


• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to [e-mail] before taking any further action in relation to the correspondence.