Senior Analyst Marketing Insights & Measurement

The Home Depot; Atlanta (GA); Presencial; USD 110.000 - 150.000; Jornada completa

Descripción de la vacante

The Home Depot's Orange Apron Media (OAM) is seeking a Retail Media Reporting & Insights Senior Analyst to become an expert in measurement strategy, leadership, and execution for Suppliers/Advertisers within our retail media network. You will support the management of suppliers by analyzing data-driven narratives and evaluating marketing impact with MTA ROAS and ad effectiveness measures.

The ideal candidate is a strong data analyst with leadership, ownership mindset, and collaboration skills,

Formación

• Bachelor’s degree in a related field.
• Minimum 5 years of work analytics experience.
• Strong communication and collaboration skills.
• Proficiency in Excel and statistical analysis.
• Experience with marketing measurement methods.
• Ability to translate data into actionable insights.

Responsabilidades

• Provide analytical insight on business performance with cross-functional partners.
• Research and analyze trends and customer behavior for site enhancements.
• Analyze web analytics and offline data to evaluate site performance.
• Collaborate with Web Analytics team to deliver weekly dashboards.
• Lead new programs and initiatives for Web Analytics.
• Provide web analytics strategy to Specialty Channel.

Conocimientos

Marketing analytics

SQL

Tableau

Excel

A/B testing

Communication

Team collaboration

Educación

Bachelor's degree

Herramientas

Tableau

SQL

Excel

Access

Descripción del empleo

The Home Depot's Orange Apron Media (OAM) is seeking a Retail Media Reporting & Insights Senior Analyst to become an expert in measurement strategy, leadership, and execution for Suppliers/Advertisers within our retail media network. You will support the management of suppliers by analyzing data-driven narratives and evaluating marketing impact with MTA ROAS and ad effectiveness measures.

The ideal candidate is a strong data analyst with leadership, ownership mindset, and collaboration skills,