Director, Retail Media Measurement & Insights

The Home Depot; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

The Home Depot is seeking a Director of Retail Media Measurement to lead a center of excellence for marketing effectiveness. Define strategic priorities, build a measurement roadmap, and oversee analyses from campaigns to client goals.

You will manage a team of analysts, collaborate with sales, data science, product, and IT to deliver new measurement solutions including MMM/MTA methods and advanced insights platforms.

Qualifications

• Bachelor's degree or equivalent in analytics or marketing.
• 10+ years in marketing/media with 4+ years in measurement roles.
• 5+ years leading and motivating teams.

Responsibilities

• Develop a center of excellence for retail media measurement.
• Define strategic priorities and build a measurement roadmap.
• Oversee measurement products and weekly/monthly/quarterly reports.
• Lead a team of analysts to translate campaign performance into insights.
• Collaborate with sales, data science, product, and IT to create new measurement solutions.

Skills

Leadership

Team building

Cross-functional collaboration

Analytics leadership

Measurement framework

MMM / MTA

Experiment design

Data governance

Education

Bachelor's degree

Job description

The Home Depot is seeking a Director of Retail Media Measurement to lead a center of excellence for marketing effectiveness. Define strategic priorities, build a measurement roadmap, and oversee analyses from campaigns to client goals.

You will manage a team of analysts, collaborate with sales, data science, product, and IT to deliver new measurement solutions including MMM/MTA methods and advanced insights platforms.