Director, Retail Media Measurement & Insights

The Home Depot; Smyrna (GA); On-site; USD 180,000 - 260,000; Full time

Job summary

The Home Depot in Smyrna, GA is seeking a Director of Retail Media Measurement to build and lead a center of excellence for marketing effectiveness. You will define strategic priorities, roadmaps, and manage measurement products, including cleanroom offerings and an advanced insights platform.

You will lead a team of analysts, partner with Sales, IT, and Product, and own end-to-end performance measurement, from models to insights for key stakeholders.

Qualifications

• Bachelor’s degree in analytics, statistics or marketing.
• 10+ years in marketing/media with 4+ years in measurement/data analytics.
• 5+ years leading and motivating teams.
• Proven experience in full-funnel measurement for retail and brand marketing.
• Experience with MMM/MTA to guide decisions.
• Hands-on with cross-channel multi-touch attribution tooling.
• Strong experimental design and learning agenda skills.
• Comfort with marketing/advertising technology landscape.

Responsibilities

• Develop and lead a center of excellence for retail media measurement.
• Oversee measurement products and reports (weekly, monthly, quarterly).
• Lead a team of analysts and collaborate with sales and product teams.
• Define strategy and roadmaps for measurement solutions and governance.
• Build end-to-end econometric/statistical models and interpret results.
• Present insights to senior leadership and drive data-driven decisions.

Skills

Marketing analytics

Team leadership

Full-funnel measurement

MMM / MTA

Attribution analysis

Experimental design

Martech familiarity

Collaboration

Technical translation

Strategic thinking

Education

Bachelor’s degree in analytics, statistics, or marketing

Job description

The Home Depot in Smyrna, GA is seeking a Director of Retail Media Measurement to build and lead a center of excellence for marketing effectiveness. You will define strategic priorities, roadmaps, and manage measurement products, including cleanroom offerings and an advanced insights platform.

You will lead a team of analysts, partner with Sales, IT, and Product, and own end-to-end performance measurement, from models to insights for key stakeholders.