Manager, Digital Activation

Jobtailor; California (MO); On-site; USD 75,000 - 110,000; Full time

Job summary

Jobtailor is seeking a data-driven media campaigns professional to execute, manage, and optimize online campaigns across multiple platforms for agency clients, supporting the Associate Director. You will ensure accurate setup, QA, and performance optimization while coordinating with creative teams and analysts.

You will apply advanced media knowledge to drive client objectives, mentor junior staff, and maintain meticulous campaign documentation in a fast-paced environment.

Qualifications

• Understanding of Linear Upfront and Scatter Investment.
• Experience with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT.
• Excels at media fundamentals and can educate the assistant analyst level.
• Knowledge of how media elements perform alone and together, and how they change.
• Skilled in negotiation tactics.
• Ability to multi-task and work under pressure.
• Strong analytical thinking and mathematical skills.
• Proficient in Excel, pivot tables, and VLOOKUPs.
• Familiar with the listed DSPs and ad servers.
• Excellent communication and writing skills.
• Ability to organize and manage detailed work.
• Strong project management skills.

Responsibilities

• Execute, manage, and optimize online media campaigns for agency clients, independently or in support of the Associate Director.
• Demonstrate diligence and attention to detail throughout the full campaign life-cycle.
• Maintain and organize campaign materials in the team drive.
• Oversee daily campaign maintenance and tracking inquiries handled by Associates and Senior Associates.
• Run the campaign QA process to ensure accurate implementation, pacing, and performance.
• Planning and Optimization of campaigns across platforms.
• Set up campaigns accurately in various systems with correct ad tags and creative.
• Flag risks to launch dates to the creative teams across platforms.
• Master media buying technologies, including DSPs and social platforms.
• Develop strategies to meet client performance objectives.
• Hands-on execution and field management of campaigns.
• Apply best practices and know when to use them.
• Understand campaign data to drive growth opportunities.
• Translate advanced campaign goals to optimization tactics across platforms.
• Execute advanced QA standards across campaigns.
• Conduct basic and advanced reporting analyses using third-party tools.

Skills

Media Buying

Paid Social Advertising

Campaign Management

Data Analysis

Analytical Thinking

Project Management

Negotiation Tactics

Attention to Detail

Communication Skills

Excel Proficiency

Tools

Meta Campaign Manager

TikTok Campaign Manager

Snap Ads Campaign Manager

DV360

Trade Desk

Amazon DSP

Walmart DSP

Prisma

DDS

Job description

• Attention to Detail
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Associate Director
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared drive
• Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates
• Planning and Optimization
• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems
• Communicate to creative teams if there is risk of not launching on time on various platforms
• Master media buying-related technologies, including DSPs and social platforms
• Understand client performance objectives and develop successful strategies to meet them
• Hands-on execution and in-the-field management of client campaigns
• Strong understanding of best practices and when to apply them on client campaigns
• Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
• Translates advanced campaign goals to optimization tactics across all platforms
• Executes advanced QA standards across assigned campaigns
• Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools

Requirements

• Understanding of Linear Upfront and Scatter Investment
• Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT
• Excels at media fundamentals and can educate the assistant analyst level
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
• Skilled in negotiation tactics
• Ability to multi-task and work under pressure
• Strong analytical thinking and mathematical skills
• Skilled in excel, pivot tables, V look ups etc.
• Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP
• Excellent communication and writing skills
• Ability to organize and manage detailed work
• Strong project management skills

Core Competencies

Demonstrates expertise in executing and optimizing online media campaigns across various platforms, with a strong focus on attention to detail and adherence to best practices. Proficient in advanced reporting analysis and campaign management, ensuring alignment with client performance objectives.

Highest-signal resume keywords

• Media Buying Technologies
• Paid Social Advertising
• Campaign Optimization
• Analytical Thinking
• Project Management

ATS Optimization Keywords

Hard Skills

• Campaign Management
• Data Analysis
• Negotiation Tactics
• Excel Proficiency
• Ad Server Understanding

Soft Skills

• Attention to Detail
• Communication Skills
• Organizational Skills
• Multi-tasking Ability
• Problem-solving Skills

Industry Keywords

• Linear Upfront Investment
• Scatter Investment
• Paid Social
• Retail Media
• OTT

Tools & Technologies

• Meta Campaign Manager
• TikTok Campaign Manager
• Snap Ads Campaign Manager
• DV360
• Trade Desk