Director of Marketing (Growth & Artificial Intelligence)

HYPR; New York (NY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Flexible Vacation

Parental Leave

Flexible Work Schedule

Company Lunch

Team Activities

Wellness Days & Summer Fridays

Home Office Stipend

Training & Development

WFH Opportunities

Job summary

HYPR, a leading cybersecurity identity platform, seeks a marketing automation engineer to lead AI-powered workflows, improve GTM efficiency, and prototype internal tools that scale across campaigns.

You will partner with Sales, Marketing, and RevOps to automate data pulls, dashboards, and reporting, optimize HubSpot and Outreach, and document reusable templates for cross-team use; 4–10 years marketing experience preferred.

Qualifications

• 4–10 years of experience in marketing with cross-functional exposure across demand gen, digital marketing, enablement, and campaign ops.
• Proven ability to design and ship AI-powered workflows and internal tools that are adopted by GTM teams.
• Comfort with ambiguity and strong documentation skills to enable reuse across campaigns.

Responsibilities

• Design, build, and maintain AI-powered workflows and lightweight tools to improve GTM efficiency.
• Prototype and ship internal AI applications for outreach personalization and reporting assistants.
• Own automations within HubSpot and Outreach, including lifecycle workflows, routing, and data hygiene.

Skills

AI workflows

Marketing automation

LLM APIs

Lead enrichment

Data dashboards

SQL

Python

JavaScript

Sales enablement

Tools

HubSpot

Outreach

n8n

Zapier

Make

Clay

Apollo

ZoomInfo

Excel

SQL

Job description

• This role is the opportunity to lead HYPR as we continue to scale our Identity Assurance platform along with new product launches in the AI space for governance and management of agents
• This role reports directly to the President & COO, working alongside a small but mighty team of field marketing, visual/branding designer, PR, generalist, and BDRs
• Design, build, and maintain AI-powered workflows and lightweight tools that improve GTM efficiency, using LLM APIs, no-code/low-code automation platforms, and agent-builder tools
• Prototype and ship internal AI applications — research/enrichment agents, outreach personalization tools, content or reporting assistants — that GTM teams can actually adopt
• Build and optimize AI-assisted workflows for sales outreach, including sequencing, personalization at scale, lead enrichment, and prioritization, in partnership with Sales on our Outreach engagement stack
• Own and improve automations within HubSpot, including lifecycle workflows, lead routing/scoring, campaign operations, and data hygiene
• Build reusable systems — templates, modules, and workflows — that scale across campaigns and teams, not one-off fixes
• Support reporting and attribution by automating data pulls, dashboards, and recurring analysis that currently require manual work
• Work directly with Sales, Marketing, and RevOps to identify high-friction, high-repetition processes worth automating, and document what you build clearly enough that others can use, maintain, and extend it
• Act as an internal resource for “can AI do this?” questions across the GTM org
• Tools You’ll Work With:
• Existing GTM stack: HubSpot (marketing automation, lifecycle workflows, landing pages) and Outreach (sales engagement, sequencing, prospect workflows)
• AI & automation tooling: LLM platforms (Claude Code, or similar) for building; automation/orchestration platforms like n8n, Zapier, or Make; sales intelligence and enrichment tools like Clay, Apollo, or ZoomInfo
• Reporting & data: Excel/Sheets minimum for dashboards and ad hoc analysis; SQL and basic scripting (Python or JavaScript) are a plus

Benefits

• Medical, Dental, and Vision
• Flexible Vacation
• Paid Parental Leave
• Flexible Work Schedule
• Company Lunch
• Team Activities
• Wellness Days & Summer Fridays
• Home Office Stipend
• Training & Development
• WFH Opportunities

You have proven yourself in fast-paced environments, recently and feverishly building AI-powered workflows, agent prototypes, GTM Automation, and other 0->1 initiativesNow you are ready for greater ownership and beyond. You’re ready to take our marketing organization to the next level and prove that you can take command of the team and our missionYou are “AI-pilled” and very much of the mindset that marketing teams everywhere must evolve rapidly and that entire functions will increasingly be AI-generated and supported with cross-team collaborative input where impactfulYou are the type of person who comfortably wants to be in the office 3-4 days a week, spend time in person with others on the marketing team, engineering leadership and our CEO. Clocking out at 5pm isn’t in your DNAStrong documentation instincts and clear communication with non-technical stakeholdersGenuine, hands-on fluency with AI tools — using them to build and automate, not just to draft copy or summarize documents4-10 years of experience in marketing with experience across functions such as demand gen, digital marketing, enablement, BDR management and/or supporting functions such as Outreach sequencing, lead scoring rebuild, and campaign ops, and moreComfortable with ambiguity — you can take a vague “this is slow and annoying” problem and turn it into a scoped, shippable fixDemonstrated builder instinct — you can point to specific things you’ve built (an automation, an internal tool, a workflow, a script) and explain the problem it solvedBasic scripting comfort (Python or JavaScript) is a plus for connecting APIs and debugging integrationsExperience in cybersecurity, identity, or enterprise B2B SaaS GTM is a plus, as is familiarity with agent-builder frameworks or MCP-style tool integrationsExperience with SalesForce, HubSpot, Outreach, or similar marketing/sales engagement platforms is highly desirable