Marketing Analyst, Direct Mail

WTW; Raleigh (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

An established industry player in the insurance services sector is seeking a detail-oriented Marketing Analyst to join their Direct Mail marketing team. In this role, you'll optimize and analyze direct-to-consumer mail campaigns, leveraging your strong analytical background and experience with paid media channels. Collaborating with a diverse team of professionals, you'll generate insights to enhance campaign effectiveness and drive success. If you're passionate about data and eager to make an impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3+ years of experience in marketing or analytics roles analyzing performance marketing data.
• Strong analytical skills with the ability to translate data into actionable insights.

Responsibilities

• Monitor and analyze marketing campaign performance and KPIs.
• Develop predictive models for performance based on targeting data.

Skills

Data Analysis

Performance Marketing

Microsoft Excel

BI Tools (Tableau, PowerBI)

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Statistics

Tools

Tableau

PowerBI

Job description

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Description

TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement, and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

We work with some of America’s largest insurance brands to attract, educate, and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists, and sales professionals all work together to create thoughtful, data-driven, and effective marketing, technology, sales, and servicing strategies. These efforts have earned TRANZACT recognition and awards from industry leaders.

When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “Be Real” – meaning being genuine, keeping your word, and having the courage to make tough decisions. We are entrepreneurial, fast-paced, and empower our people. We know how to make things happen and recognize that our people are our greatest asset.

We are seeking a highly motivated and detail-oriented Marketing Analyst to join our Direct Mail marketing team. The Marketing Analyst will play a key role in optimizing and analyzing direct-to-consumer mail campaigns across multiple brands and product lines. Responsibilities include managing targeting data, analyzing performance, developing forecasting models, tracking, reporting, and identifying opportunities to improve campaign effectiveness. The ideal candidate will have a strong analytical background, experience managing paid media channels, and a passion for data.

Key Responsibilities

1. Data Analysis & Reporting:
   • Monitor and analyze marketing campaign performance, response rates, geographic trends, and KPIs.
   • Generate reports and insights on campaign performance, audience segmentation, creative performance, and areas for improvement.
   • Use statistical methods to segment data and optimize targeting strategies.
2. Performance Forecasting:
   • Develop predictive models for performance based on targeting data, including deciles and geographic tiers.
   • Manage and update weekly/monthly projections based on current results and trends.
3. Budget and Spend Tracking:
   • Assist in budget tracking and ensure campaigns stay within budget and are correctly allocated.
4. Collaboration & Communication:
   • Liaise with external vendors and data providers to analyze and validate performance data.

Qualifications

• Bachelor’s degree in marketing, Business, Statistics, or related field.
• 3+ years of experience in marketing, advertising, analytics, or similar roles analyzing performance marketing data.
• Proficiency in Microsoft Excel and BI tools (e.g., Tableau, PowerBI).
• Strong analytical skills with the ability to translate data into insights.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Attention to detail.

Preferred Qualifications

• Experience with direct mail or offline marketing channels (preferred).
• Experience with lead generation and direct-to-consumer advertising (preferred).

TRANZACT is an equal opportunity employer, celebrating diversity and fostering an inclusive environment.