Senior Analyst – Digital Optimization

Veriipro; Chicago (IL); On-site; USD 70,000 - 90,000; Full time

Job summary

Veriipro is seeking a Digital Analytics Specialist in Chicago, IL, to analyze digital customer behavior and optimize digital experiences. You will measure experiments, conduct analysis, and provide strategic recommendations to enhance customer engagement and conversion rates.

The ideal candidate has over 3 years of hands-on experience with analytics tools, including Google Analytics and SQL, and strong skills in A/B testing methodologies. This position promises to play a crucial role in improving our digital performance.

Qualifications

• 3+ years of experience analyzing digital customer behavior and performance metrics.
• Experience designing, executing, and evaluating A/B tests and other experimentation methodologies.
• Strong analytical, statistical, and data visualization capabilities.

Responsibilities

• Measure and evaluate digital experiments and campaigns, translating results into actionable insights.
• Collaborate with cross-functional teams to ensure accurate data collection and experiment implementation.
• Develop recommendations that improve digital channel performance and customer engagement.

Skills

Data analysis

Digital experience optimization

A/B testing

Google Analytics

SQL

Tableau

Project collaboration

Tools

BigQuery

Quantum Metric

Job description

Responsibilities

• Measure and evaluate digital experiments, campaigns, and optimization initiatives, translating results into clear, actionable business insights.
• Identify opportunities for digital experience optimization through data analysis, customer behavior insights, and hypothesis development.
• Design and support experimentation frameworks to validate business and customer experience hypotheses.
• Conduct quantitative and qualitative analyses to solve customer and digital channel challenges using research, analytics, and data science methodologies.
• Develop recommendations that improve digital channel performance, customer engagement, and conversion outcomes.
• Present findings, trends, and strategic recommendations to leadership and cross-functional stakeholders.
• Collaborate with Product, UX, Engineering, and QA teams to ensure accurate data collection, experiment implementation, and measurement integrity.
• Promote best practices in digital analytics, experimentation, and optimization across teams.

Required Qualifications

Digital Analytics & Customer Behavior Analysis

• 3+ years of experience analyzing digital customer behavior and performance metrics.
• Strong ability to identify actionable insights from large datasets.

Experimentation & Test Design

• 3+ years of experience designing, executing, and evaluating A/B tests and other experimentation methodologies.
• Experience developing hypotheses and measuring experiment outcomes.

Technical Skills

• 3+ years of hands‑on experience with:
• Google Analytics
• BigQuery
• SQL
• Quantum Metric
• Tableau
• Strong analytical, statistical, and data visualization capabilities.

Preferred Qualifications

• Experience with website and mobile application analytics.
• Familiarity with UX research methods and customer journey analysis.
• Experience in eCommerce, digital marketing analytics, or conversion rate optimization.
• Knowledge of experimentation platforms such as Optimizely, Adobe Target, or similar tools.
• Experience working in agile product development environments.