Senior Analyst Category

Deutsch Family Wine & Spirits; United States; Hybrid; USD 85,000 - 120,000; Full time

Job summary

Deutsch Family Wine & Spirits seeks a Sr. Analyst, Category Development to provide strategic insights and data-driven recommendations across our category.

The role partners with Sales, Marketing, and Retail teams to optimize assortment, pricing, promotions, and selling stories for the Pacific Northwest and western US chains, with up to 20% travel. The position requires 2-5 years of category management experience, proficiency with syndicated data, and strong analytical and communication skills.

Qualifications

• 2-5 years category management experience in CPG/Category Analyst role with syndicated research.
• Proactive self-starter with ownership of projects and delivery.
• Location in Western time zone, AZ/NV/WA/OR preferred.
• Bachelor’s Degree or equivalent experience.
• Expert in PowerPoint, Excel, Word, Outlook.
• Experience with Circana/Nielsen/Numerator data preferred.
• Experience with regional/national Grocery or Club retailers preferred.
• Strong analytical, organizational, communication, math and problem-solving skills.
• Ability to tell compelling, data-driven selling stories.
• Willing to travel up to 20%.

Responsibilities

• Partner with Sales, attend calls and market visits to identify opportunities from planning through execution.
• Analyze monthly performance to surface risks and opportunities early.
• Lead stakeholder conversations with proactive guidance and recommendations.
• Optimize assortment, pricing, and promotions for Pacific Northwest and western US (excl CA) retail chains.
• Build quantifiable selling stories using syndicated, store-level, panel and primary/secondary data.
• Prepare regular reports on category performance, market trends, KPIs and insights for leadership.
• Collaborate with Marketing and Sales to align on selling stories and GTM strategies.
• Develop bottom-up annual plans with Sales and forecast based on trends and risks.

Skills

Category management

Data analysis

Presentation

Syndicated data

PowerPoint

Excel

Communication

Education

Bachelor's Degree or equivalent

Tools

Circana/Nielsen data

Nielsen Consumer Panel data

Job description

Deutsch Family Wine & Spirits seeks a Sr. Analyst, Category Development. The Sr. Analyst will play a pivotal role in shaping our company’s success by providing strategic insights and data-driven recommendations. Expertise in market analysis, consumer behavior, and category management will drive growth and optimize sales strategies within our strategic chain accounts.

Location is flexible within the Western time zone with strong preference for candidates residing in AZ, NV, WA or OR.

Responsibilities

• Proactive Collaboration and Analysis
  • Partner closely with Sales by participating in performance discussions and aligning priorities with a shared sense of urgency.
  • Attend sales calls and market visits to identify opportunities from planning through execution.
  • Analyze monthly performance to surface risks and opportunities early.
  • Lead stakeholder conversations to provide proactive guidance, recommendations, and follow-through on identified opportunities.
• Data-Driven Decision-Making
  • Optimize product assortment, pricing, and promotional strategies for Pacific Northwest and western US-based (excluding CA) retail chains.
  • Integrate syndicated data, store-level data, panel, depletions, and primary/secondary research to build quantifiable selling stories.
  • Deliver analyses on time and to a high-quality standard.
  • Own business performance results by explaining drivers and providing clear, actionable recommendations.
• Reporting and Communication
  • Maintain high standards across communications, reports, projects, and presentations while demonstrating a proactive, can-do approach.
  • Prepare regular reports on category performance, market trends, and KPIs and distill insights, opportunities and risks to recommend and drive action.
  • Present insights and recommendations to key stakeholders, including retailers and internal senior leadership.
  • Collaborate with Marketing and Sales to align on selling stories and go-to-market strategies.
• Annual Planning
  • Partner with Sales to develop a bottom-up annual business plan grounded in account-level opportunities and priorities.
  • Leverage data resources and tools to optimize the plan against established company growth targets
  • Developing forecasts rooted in business performance, category trends, pricing cycles and risks and opportunities
• Project Management
  • Manage projects and priorities using a structured planning and execution process.
  • Plan and run customer meeting workflows, including kickoff meetings, check-ins, and post-meeting debriefs.
  • Meet deadlines and deliver high-quality work by incorporating manager and stakeholder feedback.
  • Conduct post-promotional reviews to identify root causes of success or failure.
  • Translate learnings into actionable insights and share retailer-ready recaps to build rapport and influence future outcomes.
• Thought Leadership
  • Provide thought leadership about the wine and spirits industry to internal stakeholders and chain customers by delivering insightful analyses and trends.
  • Conduct deep, data-driven analytics and set high standards for business analysis across the DFWS portfolio.
  • Share category and consumer insights broadly to build credibility, influence, and adoption of best practices.
  • Identify and pilot innovative approaches to strengthen business analysis and decision-making.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright, [ yellow tail ] Fresh Twist; California: Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, The Calling, Honest Thief, Force & Grace; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Spirits, Cantera Negra Tequila, and Luksusowa Vodka. www.deutschfamily.com

Qualifications

• Self-motivated professional with 2-5 years’ category management experience in CPG/Category Analyst role and syndicated research (Circana/Nielsen)
• Tendency to be a proactive self-starter and with drive to take ownership of projects and see through to completion
• Location flexible within the Western time zone with strong preference for candidates residing in AZ, NV, WA or OR
• Bachelor’s Degree or equivalent relevant work experience
• Expert in PowerPoint, Excel, Word, and Outlook required
• Experience working with Circana/Nielsen/Numerator Consumer Panel data preferred
• Experience with regional or national Grocery or Club retailers preferred
• Strong analytical, organizational, communication, math and problem-solving skills
• Proficiency in data extraction, analysis, and presentation creation/delivery is a must
• Ability to leverage data and insights to tell compelling fact-based selling stories
• Comfortable presenting ideas and concepts; ability to actively participate and contribute to a cross-functional team environment
• Knowledge of Beverage Alcohol Industry a plus
• Must be willing and able to travel up to 20% of the time