Category Developer - Off Premise

Breakthru Beverage Group; Washington (District of Columbia); Hybrid; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health care benefits

Life insurance

401(k) plan

Car allowance

Job summary

Breakthru Beverage Group in Washington, DC seeks a Category Developer to lead the sales effort for a defined portfolio, driving share and velocity while selling-in core brands to customers and selling-out to consumers through planned activations. You’ll build partnerships with stakeholders and participate in in-person academy training.

The role requires a bachelor’s degree (or equivalent), at least 3 years in sales, and a valid driver's license.

Qualifications

• Bachelor’s degree in related field or equivalent training and work experience.
• Minimum 3 years in sales or industry related experience.
• Must have a valid driver’s license and be able to operate a motor vehicle.
• Proficient PC skills using MS Office and other various computer programs including presentation software.
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills.

Responsibilities

• Drive and delivery on sales and marketing goals of assigned category and brands.
• Develop beverage and marketing strategies and plans for growth of assigned category.
• Present new products and beverage offerings and conduct monthly business reviews.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.

Skills

Sales experience

Customer service

Communication skills

Multi-tasking

Problem solving

Analytical

Education

Bachelor’s degree in related field

CSS Certification or WSET Spirits level 2

Category certifications (Whiskey or Tequila)

Tools

MS Office

Presentation software

Job description

Time Type:

Full time

Remote Type:

Job Family Group:

Sales

Job Description Summary:

The Category Developer is the sales lead for their assigned portfolio within a targeted account base. They are focused against increasing share and velocity of their assigned commodity using tactics that help sell-in the right brands to customers and sell-out to consumers via planning and execution of brand activations. This role must maintain strong relationships with the key stakeholders/gatekeepers of the supplier accounts and be the 'go-to' consultant for the accounts. The Category Developer will be active with in-market events and education.
Our Category Developers will be required to participate in a two-week 'in-person' Academy Category Training.

Job Description:

Job Responsibilities:

Drive and delivery on sales and marketing goals of assigned category and brands

• Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
• Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
• Present new products and beverage offerings and conduct monthly business reviews.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.

Collaborate with retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory

• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
• Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc)
• Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
• Focus on increasing share and velocity of assigned category.
• Ownership of account plan and execution based on brand plans
• Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits
• Conduct staff educations and building of the category.

Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts

• Participate in supplier and category specific work-with sales calls.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
• Maintains customer confidence and protects operations by keeping information confidential.
• Maintains a safe and clean working environment by complying with procedures, rules and regulations.

Other duties, as assigned by the jobholder’s supervisor, may also be required.

Minimum Qualifications:

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 3 years in sales or industry related experience
• Deep knowledge of category or responsibility that this role will support
• Must have a valid driver’s license and be able to operate a motor vehicle
• Proficient PC skills using MS Office and other various computer programs including presentation software
• Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
• Analytic and Reporting skills
• Utilize sound judgement and problem-solving skills
• Ability to work in fast-paced, high-volume, team environment

Preferred Qualifications:

• 5 years’ experience in industry or related and category expertise experience; such as:
  • CSS Certification or WSET Spirits level 2; or
  • Category specific certifications (Whiskey or Tequila)
• Off-premise, retail experience
• Strong understand or background of consumer engagement mechanics

Physical Requirements:

• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone
• Required to be able to operate a motor vehicle and possess a driver’s license.

Competencies:

• Accountable for results which impact the department.
• Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills, and prior relevant experience.

Compensation

• The base salary for this position is $65,000 - $70,000 with an annual car allowance of $6,000.

• This position is eligible to participate in a 15% bonus program. Metrics and level of participation are determined annually.

• This position is eligible for health care benefits, life insurance, time off benefits, and participation in the Company's 401(k) plan.

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call [phone] and let us know the nature of your request and your contact information.