Senior Analyst Category

Paycom - ATS; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Deutsch Family Wine & Spirits is seeking a Sr. Analyst, Category Development to deliver data-driven recommendations and strategic insights that drive growth across Western US retailers.

The role partners with Sales, Marketing, and Finance to optimize assortment, pricing, and promotions using syndicated data, store-level analytics, and primary research. Location is flexible in the Western time zone with travel up to 20%.

Qualifications

• 2-5 years’ category management experience in CPG/Category Analyst roles.
• Experience with Circana/Nielsen data preferred.
• Bachelor’s Degree or equivalent relevant work experience.
• Proficiency in PowerPoint, Excel, Word, and Outlook.
• Strong analytical, organizational, communication skills.
• Ability to tell data-driven selling stories.

Responsibilities

• Collaborate with Sales and align priorities.
• Attend sales calls and market visits to identify opportunities.
• Analyze monthly performance to surface risks and opportunities.
• Optimize assortment, pricing, and promotions for Western US retailers.
• Deliver high-quality reports on category performance and KPIs.
• Lead annual planning and develop forecasts.
• Plan customer meeting workflows and post-meeting debriefs, translate learnings into insights.
• Present insights to retailers and internal senior leadership.

Skills

Data analytics

Syndicated research

Presentation skills

PowerPoint

Excel

Outlook

Education

Bachelor’s Degree or equivalent relevant work experience

Tools

Circana/Nielsen

Job description

Deutsch Family Wine & Spirits seeks a Sr. Analyst, Category Development. The Sr. Analyst will play a pivotal role in shaping our company’s success by providing strategic insights and data-driven recommendations. Expertise in market analysis, consumer behavior, and category management will drive growth and optimize sales strategies within our strategic chain accounts.Location is flexible within the Western time zone with strong preference for candidates residing in AZ, NV, WA or OR.Responsibilities:Proactive Collaboration and AnalysisPartner closely with Sales by participating in performance discussions and aligning priorities with a shared sense of urgency.Attend sales calls and market visits to identify opportunities from planning through execution.Analyze monthly performance to surface risks and opportunities early.Lead stakeholder conversations to provide proactive guidance, recommendations, and follow-through on identified opportunities.Data-Driven Decision-MakingOptimize product assortment, pricing, and promotional strategies for Pacific Northwest and western US-based (excluding CA) retail chains.Integrate syndicated data, store-level data, panel, depletions, and primary/secondary research to build quantifiable selling stories.Deliver analyses on time and to a high-quality standard.Own business performance results by explaining drivers and providing clear, actionable recommendations.Reporting and CommunicationMaintain high standards across communications, reports, projects, and presentations while demonstrating a proactive, can-do approach.Prepare regular reports on category performance, market trends, and KPIs and distill insights, opportunities and risks to recommend and drive action.Present insights and recommendations to key stakeholders, including retailers and internal senior leadership.Collaborate with Marketing and Sales to align on selling stories and go-to-market strategies.Annual PlanningPartner with Sales to develop a bottom-up annual business plan grounded in account-level opportunities and priorities.Leverage data resources and tools to optimize the plan against established company growth targetsDeveloping forecasts rooted in business performance, category trends, pricing cycles and risks and opportunitiesProject ManagementManage projects and priorities using a structured planning and execution process.Plan and run customer meeting workflows, including kickoff meetings, check-ins, and post-meeting debriefs.Meet deadlines and deliver high-quality work by incorporating manager and stakeholder feedback.Conduct post-promotional reviews to identify root causes of success or failure.Translate learnings into actionable insights and share retailer-ready recaps to build rapport and influence future outcomes.Thought LeadershipProvide thought leadership about the wine and spirits industry to internal stakeholders and chain customers by delivering insightful analyses and trends.Conduct deep, data-driven analytics and set high standards for business analysis across the DFWS portfolio.Share category and consumer insights broadly to build credibility, influence, and adoption of best practices.Identify and pilot innovative approaches to strengthen business analysis and decision-making.About Deutsch Family Wine & SpiritsInitially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright, [ yellow tail ] Fresh Twist; California: Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, The Calling, Honest Thief, Force & Grace; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Spirits, Cantera Negra Tequila, and Luksusowa Vodka. www.deutschfamily.comQualifications:Self-motivated professional with 2-5 years’ category management experience in CPG/Category Analyst role and syndicated research (Circana/Nielsen)Tendency to be a proactive self-starter and with drive to take ownership of projects and see through to completionLocation flexible within the Western time zone with strong preference for candidates residing in AZ, NV, WA or ORBachelor’s Degree or equivalent relevant work experienceExpert in PowerPoint, Excel, Word, and Outlook requiredExperience working with Circana/Nielsen/Numerator Consumer Panel data preferredExperience with regional or national Grocery or Club retailers preferredStrong analytical, organizational, communication, math and problem-solving skillsProficiency in data extraction, analysis, and presentation creation/delivery is a mustAbility to leverage data and insights to tell compelling fact-based selling storiesComfortable presenting ideas and concepts; ability to actively participate and contribute to a cross-functional team environmentKnowledge of Beverage Alcohol Industry a plusMust be willing and able to travel up to 20% of the time