Senior Analyst, Business Analytics

Omnicom Media US H&S; New York (NY); Hybrid; USD 40,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Flexible Spending Accounts

Vacation days

Sick days

Personal days

Parental leave

Paid medical leave

STD/LTD insurance

Job summary

Hearts & Science in New York is seeking a Business Analytics professional to drive measurement, reporting and insights for campaigns. You will build dashboards in Datorama and Tableau, perform data QA, and present findings to clients while collaborating with Planning and Investment teams.

The role requires a university degree and 1+ years of data analytics experience in advertising or digital marketing, with strong communication skills and the ability to thrive in ambiguity.

Qualifications

• A university degree and 1+ years of data analytics experience in advertising or digital marketing.
• Experience with data visualization and reporting.
• Strong analytical and problem-solving skills.
• Stellar communication and ability to work in ambiguity.
• Knowledge of agency-side media planning is desirable.

Responsibilities

• Execute the measurement plan and produce campaign reports.
• Develop dashboards in Datorama and Tableau.
• Perform ongoing data QA for accurate reporting.
• Develop observations and actionable insights from results.
• Tell data stories in decks and present reports to clients.
• Present proposals to clients during monthly and weekly calls.
• Partner with Planning and Investment on budget setting and media plan development.
• Stay current with industry trends through trainings.

Skills

Integrated marketing

Audience-based marketing

Data-driven advertising

Analytical thinking

Communication skills

Education

University degree

Tools

Datorama

Tableau

Job description

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Executing the measurement plan
• Production of campaign reports and analyses according to measurement plans
• Development of dashboards in data visualization tools such as Datorama and Tableau
• On-going data QA to ensure data used for reporting and analysis is accurate
• Development of observations and actionable insights around campaign results
• Data storytelling of results and analyses in presentation decks/slides
• Presenting reports and proposals to clients during monthly and weekly phone calls

Internal facing responsibilities:

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Keep in front of industry trends and developments by engaging in training

Required Skills

• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Stellar communication skills
• Comfortable working in ambiguous situations

Education and Experience

• A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$40,000—$75,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Review Our Recruitment Privacy Notice