VP, Business Analytics

Adelphi Group; Los Angeles (CA); On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom Media in Los Angeles seeks a senior leader in data and analytics to drive client outcomes through advanced measurement, audience strategy and data-driven advertising.

You will mentor teams, partner with planning and investment groups, and shape analytics roadmaps, while translating complex insights into actionable marketing programs. A university degree with 11+ years of experience is required, with strong leadership and communication skills.

Qualifications

• Industry knowledge in marketing analytics and data (1st/3rd party data, data lakes, data clean rooms, user-level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic solution development: critical thinking and clear articulation of issues in data and analytics; strong problem-solving.
• Proven leadership and strong client relationship experience.
• Excellent communication and presentation skills; able to translate complex solutions into marketing programs.
• Ability to train and coach colleagues for growth; organized, detail-oriented, and skilled in business writing and project management.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps with measurable impact.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement, and analytics.
• Share POVs on data/analytics industry changes and new data solutions.
• Lead development and execution of measurement plans; revise based on learnings.
• Distill complex analytics into actionable data stories for decision making.
• Identify growth opportunities and adoption of new analytics technologies.
• Provide ad hoc support to clients for strategic marketing problems.
• Lead and mentor direct reports and plan career growth.
• Keep abreast of industry trends through research, training and events.

Skills

Marketing analytics

Integrated marketing experience

Audience-based marketing

Data-driven advertising

leadership experience

Communication and presentation

Mentoring and coaching

Education

University degree + 11+ years data analytics experience

Agency-side media knowledge desirable

Job description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Internal facing responsibilities:

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Education and Experience

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

$180,000.00 - $200,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.