Senior Analyst, Advertising Insights & Strategy

MediaRadar; United States; Teletrabalho; USD 90 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, Dental & Vision Insurance

401k with Company Match

Flexible PTO

Commuter Benefits

Gym Discounts

Summer Fridays

Resumo da oferta

MediaRadar, remote-ready with NYC preference, seeks a Senior Analyst to drive advertising insights and strategic guidance for enterprise clients.

You will analyze competitive activity, synthesize macro market trends, and deliver client-ready analytics that translate into business actions. The role blends data work with advisory client engagements to shape strategic decisions.

Qualificações

• Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or related field.
• 3–5+ years of experience in advertising analytics, consulting, market research, or competitive intelligence.
• Strong command of advertising metrics and media performance analytics.

Responsabilidades

• Partner with clients to understand business goals and deliver tailored analytics solutions.
• Analyze competitive advertising activity across current and emerging media channels to uncover trends and shifts.
• Customize, normalize, and transform datasets to align with clients’ market perspectives.
• Design, implement, and oversee client-tailored reporting and analytics solutions to inform strategic planning.
• Validate data integrity by troubleshooting discrepancies.

Conhecimentos

Advertising analytics

Data visualization

Client communication

Problem solving

Formação académica

Bachelor’s degree in Marketing/Business Analytics/Media

Ferramentas

Ad intelligence platforms

Data visualization software

Descrição da oferta de emprego

Location: Remote US, NYC preferred

About MediaRadar

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

Role Overview

The Senior Analyst, Advertising Insights & Strategy serves as a key strategic partner to a high-value, enterprise-level financial client. This role combines hands-on data analysis with client-facing advisory work to deliver advanced advertising analytics, competitive intelligence, and macro-level market insights. Rather than focusing solely on media metrics, this analyst brings a broader market intelligence perspective, helping the client understand the consumer landscape, audience behavior, and macro trends that shape media investment. By bridging the gap between audience research and strategic execution, they ensure insights are translated into meaningful business outcomes.

Responsibilities include

Analytics & Insights (≈60%)

• Partner with clients, Commercial teams, and Custom Project Managers to understand business goals and key use cases, delivering tailored analytics solutions that support strategic objectives.
• Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources.
• Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights.
• Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making.
• Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies.

Client Engagement & Consulting (≈40%)

• Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams.
• Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement.
• Lead presentations and consultation sessions to deliver insights.
• Partner with account and product teams to communicate client feedback and influence roadmap priorities.
• Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field.
• 3-5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence.
• Strong command of advertising metrics and media performance analytics
• Proficiency with ad intelligence and data visualization tools
• Excellent communication skills with the ability to lead client conversations and present to senior stakeholders.
• High attention to detail, structured problem-solving approach, and ability to manage multiple priorities.

Preferred Skills & Experience

• Deep Financial Sector Expertise: Proven experience working with large-scale enterprise clients in the financial services space, with a strong, hands-on understanding of complex financial products (e.g., Business Banking, Credit Cards, Wealth Management) and a working familiarity with adjacent high-value sectors like Telecom.
• Market Research & Intelligence Background: Ideally coming from a major market research firm, audience measurement company, or martech environment, with a proven track record of synthesizing macro-level consumer insights, audience acquisition trends, and competitive landscape analysis.
• Macro-Perspective Advisory: Ability to go beyond standard advertising and media metrics to advise client stakeholders on the broader consumer environment—answering the "why" behind audience behaviors and guiding client strategies based on macroeconomic and audience shifts.

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Flexible PTO
• Commuter Benefits
• Gym Discounts
• Summer Fridays

At MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.

In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.

We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at [e-mail].

We’re excited to meet people who share our values and want to build the future with us!