Business Development Representative

MediaRadar; New York (NY); Hybrid; USD 55,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401k with Company Match

Flexible PTO

Commuter Benefits

Paid Parental Leave

Summer Fridays

Job summary

MediaRadar, now including Vivvix capabilities, seeks a driven BDR to fuel our demand-gen engine in the Brands & Agencies sector. You will engage with enterprise and mid-market prospects, running multi-channel outreach to build qualified pipeline and schedule meetings with Account Executives.

You will operate in a fast-paced, metric-driven environment, using tools like Salesforce, HubSpot, and LinkedIn to track activity and improve conversion rates.

Qualifications

• 1-3 years of outbound sales or BDR experience in SaaS/MarTech.
• Strong understanding of advertising, media buying, and how brands decide on partners.
• Proficient with CRM and sales-engagement tools (Salesforce/HubSpot).

Responsibilities

• Drive high-quality pipeline growth for Brands & Agencies.
• Prospect into enterprise and mid-market accounts.
• Execute multi-channel outreach with personalized messaging.
• Identify decision-makers and map target org charts.
• Book high-conversion meetings and hand off to AE team.
• Meet/exceed quotas for outreach, meetings, and pipeline.

Skills

Outbound sales

Prospecting

Communication

Research

Industry knowledge: advertising

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

Gong

Orum

Job description

Location: Hybrid NYC

About MediaRadar: MediaRadar , now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

The Role

We are looking for a driven, creative, and resourceful Business Development Representative (BDR) to join our high-performing demand generation team, specifically focusing on our Brands and Agencies business. In this role, you will be the engine of our sales funnel, responsible for generating qualified pipeline through strategic outreach and meaningful prospect engagement. You will work in a fast-paced, consultative environment, acting as a key contributor to our revenue growth by identifying and connecting with key stakeholders at leading agencies and brands.

Key Responsibilities

• Drive High-Quality Pipeline Growth
• Strategically prospect into enterprise and mid-market target accounts across the Brand and Agency landscape.
• Conduct multi-threaded outreach using a mix of channels including phone, email, video, and social, utilizing personalization at scale.
• Identify key stakeholders and decision-makers, navigating complex org charts to understand account dynamics.
• Book high-conversion meetings that turn into real pipeline, working closely with Account Executives to ensure a seamless lead handoff.
• Meet and exceed quotas related to monthly outreach, meetings booked, and pipeline generation.

Sales Strategy & Execution

• Qualify leads effectively by leveraging prospecting frameworks such as Sandler, ANUM, MEDDICC, or SPIN Selling.
• Utilize sales technology (LinkedIn Sales Navigator, Gong, Orum, HubSpot, and Salesforce) to manage your workflow and track activity.
• Maintain strong sales hygiene and data integrity to support accurate forecasting and reporting.

Research & Personalization

• Conduct in-depth research on target brands and agencies to inform tailored messaging and value propositions.
• Track industry trends within media, advertising, and technology to connect prospect challenges to MediaRadar's unique value.
• Collaborate cross-functionally with Marketing and RevOps to align strategies and improve conversion rates across the funnel.

Experience

• 1-3 years of experience in outbound sales or business development, preferably in SaaS, MarTech, AdTech, or data-driven B2B environments.

Industry Knowledge

• A strong understanding of advertising, media buying/selling, and how brands make marketing decisions.

Tech Savvy

• Proficiency in CRM systems (Salesforce/HubSpot) and sales engagement platforms.

Communication

• Excellent written and verbal storytelling skills with a knack for active listening.

Mindset

• You are a proactive thinker, exceptionally organized, and motivated by measurable results and personal growth.

Benefits Package

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Flexible PTO
• Commuter Benefits
• Paid Parental Leave
• Summer Fridays

Diversity and Inclusion Statement

At MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status. In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.

Employment Terms

This is a full-time exempt role with a base salary range of $55,000 - $70,000, plus benefits. We are committed to ensuring our recruitment process is accessible to all applicants. If you need a reasonable accommodation during the application or interview process, please contact us at [e-mail] .