Senior Analyst, Ad Operations

Jobtailor; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking an experienced advertising operations professional to own the end-to-end management of third-party brand campaigns across digital properties.

You will handle trafficking, optimization, reporting, and collaboration with analytics, product, and finance to ensure compliant, high-performing campaigns.

Qualifications

• 2+ years of experience in advertising operations with hands-on campaign setup and activation.

Responsibilities

• Own operational execution of advertising campaigns for third-party brands.
• Review media plans for feasibility based on ad products, inventory, targeting capabilities, and compliance requirements.
• Forecast available ad inventory and recommend campaign-plan refinements.
• Manage creative review and approval, ensuring legal, compliance, and brand requirements are met before launch.
• Execute end-to-end campaign setup, creative and tag trafficking, targeting implementation, and pre-launch quality assurance.
• Monitor campaign delivery and performance, produce pacing reports, and execute in-flight optimizations.
• Troubleshoot and resolve campaign delivery and operational issues.
• Develop weekly advertiser reports with delivery metrics such as impressions, clicks, CTR, and media value.
• Partner with Analytics on mid- and post-campaign reporting and translate results into actionable insights.
• Support advertiser billing and payment collection.
• Partner with Product and Engineering to operationalize new ad units, channels, formats, and capabilities.
• Design scalable ad operations processes, workflows, controls, documentation, and process roadmaps.
• Improve campaign execution through automation, standardization, and process optimization.

Skills

Advertising Operations

Campaign Trafficking

Analytical Skills

Attention to Detail

Time Management

Process‑Oriented Mindset

Campaign Monitoring

Optimization

Data Interpretation

Education

Bachelor's Degree

Tools

Google Ad Manager

Microsoft Excel

Microsoft PowerPoint

Job description

• Own operational execution of advertising campaigns for third-party brands across American Express digital properties, including Amex Travel, Resy, and Amex App.
• Review media plans for feasibility based on ad products, inventory, targeting capabilities, and compliance requirements.
• Forecast available ad inventory and recommend campaign-plan refinements.
• Manage creative review and approval, ensuring legal, compliance, and brand requirements are met before launch.
• Execute end-to-end campaign setup, creative and tag trafficking, targeting implementation, and pre-launch quality assurance.
• Monitor campaign delivery and performance, produce pacing reports, and execute in-flight optimizations.
• Troubleshoot and resolve campaign delivery and operational issues.
• Develop weekly advertiser reports with delivery metrics such as impressions, clicks, CTR, and media value.
• Partner with Analytics on mid- and post-campaign reporting and translate results into actionable insights.
• Support advertiser billing and payment collection.
• Partner with Product and Engineering to operationalize new ad units, channels, formats, and capabilities.
• Design scalable ad operations processes, workflows, controls, documentation, and process roadmaps.
• Improve campaign execution through automation, standardization, and process optimization.

Requirements

• 2+ years of experience in advertising operations, with hands‑on experience setting up and activating display media campaigns.
• Experience with campaign trafficking, creative and tag implementation, inventory and pacing reporting, campaign monitoring, troubleshooting, and optimization.
• Hands‑on experience with ad serving platforms; experience with Google Ad Manager is strongly preferred.
• Strong understanding of digital advertising and media best practices across campaign planning, activation, optimization, and measurement.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and develop actionable insights.
• Exceptional attention to detail and demonstrated ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency in Microsoft Excel and PowerPoint.
• Process-oriented mindset with the ability to identify operational improvements and develop scalable solutions.
• Bachelor's Degree.

Core Competencies

Demonstrates expertise in advertising operations, including campaign setup, monitoring, and optimization, while leveraging strong analytical skills to derive actionable insights from campaign data. Proficient in managing multiple campaigns with a focus on process improvement and operational efficiency.

Highest-signal resume keywords

• Advertising Operations
• Campaign Trafficking
• Google Ad Manager
• Analytical Skills
• Microsoft Excel

ATS Optimization Keywords

Hard Skills

• Campaign Setup
• Creative Implementation
• Tag Trafficking
• Inventory Reporting
• Pacing Reporting
• Campaign Monitoring
• Troubleshooting
• Optimization
• Digital Advertising Best Practices
• Data Interpretation

Soft Skills

• Attention to Detail
• Process‑Oriented Mindset
• Time Management

Industry Keywords

• Digital Advertising
• Campaign Planning
• Activation
• Measurement
• Compliance Requirements

Tools & Technologies

• Google Ad Manager
• Microsoft Excel
• Microsoft PowerPoint