Senior AI-First Marketing Web Architect

Invicti Security; Austin (TX); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

Dependent coverage

Parental Leave

401(k) match

Job summary

Invicti Security in Austin is seeking an AI-first, Senior Marketing Web Developer to own our marketing website. You will manage site infrastructure, work across marketing, design, demand generation, and operations, and be the single point of accountability for a site that drives pipeline.

The role combines hands-on Webflow/WordPress work, CMS integrations, analytics, and AI-assisted workflows to improve speed and quality.

Qualifications

• 3 to 5 years of Webflow experience building production marketing sites.
• Experience owning a website's operations, coordinating stakeholders, and being accountable for the site.
• Knowledge of CMS platforms, tag management, forms, and integrations between website and marketing/sales tools.
• Experience with web analytics tools (GA4) and using data to diagnose funnel issues and prioritize fixes.
• Experience applying AI tools to real web workflows and knowing where they add value.
• Strong written and verbal communication.

Responsibilities

• Website build and maintenance: Design, build, and maintain marketing website pages and components in Webflow (or a comparable visual-development platform), balancing speed with a maintainable, scalable structure.
• Operations and coordination: Act as the central owner of the website — triaging requests, setting priorities, and coordinating with design, content, demand gen, and engineering so changes ship without stepping on each other.
• Tooling and integrations: Manage the web stack: CMS, forms, tag management, marketing automation, and third‑party integrations, keeping the pipeline between the website and downstream systems (CRM, marketing automation) clean and reliable.
• Analytics and funnel optimization: Track site performance, conversion, and funnel drop‑off using web analytics tools; turn findings into a prioritized, evidence‑backed roadmap of experiments and fixes.
• Growth and lead acquisition: Partner with growth marketing on conversion paths that support lead acquisition — treating the site as a growth channel, not a static brochure.
• AI‑assisted workflows: Use AI tools where they genuinely speed up the work — for example, content variations, QA, personalization, or reporting — and know when a manual, evidence‑based approach is the better call.
• Communication: Keep stakeholders informed on the roadmap, tradeoffs, and status without needing to be asked; be the person others go to for “what’s the state of the website.”
• Taking on evolving duties and special projects that align with the shifting priorities of the Marketing Department

Skills

Webflow experience

Marketing web development

Analytics in GA4

Marketing stack integration

Cross-functional collaboration

AI tooling awareness

Written and verbal communication

Tools

WordPress

Google Tag Manager

HubSpot

Marketo

Salesforce

Git

Job description

Invicti Security in Austin is seeking an AI-first, Senior Marketing Web Developer to own our marketing website. You will manage site infrastructure, work across marketing, design, demand generation, and operations, and be the single point of accountability for a site that drives pipeline.

The role combines hands-on Webflow/WordPress work, CMS integrations, analytics, and AI-assisted workflows to improve speed and quality.