Adobe Target Developer - Remote with Travel (Malvern, PA)

Ventures Unlimited, Inc.; Malvern (Chester County); On-site; USD 110,000 - 150,000; Full time

Job summary

Ventures Unlimited, Inc. seeks a skilled Adobe Target specialist to design and implement experimentation and personalization experiences across web properties. You will work with product, design, analytics, and MarTech to ensure scalable and maintainable test deployments.

Responsibilities include configuring audiences, writing profile scripts, QA, and documenting standards to accelerate delivery. This role emphasizes collaboration, reliability, and measurable impact on digital experiences.

Qualifications

• Adobe Target expertise across A/B, multivariate testing, personalization, and experience targeting.
• Experience implementing Target activities with custom code and analytics integrations.
• Strong collaboration with product, design, analytics, and MarTech teams.

Responsibilities

• Develop and support Target activities for tests and recommendations.
• Configure audiences, profile scripts, and targeting rules.
• Create reusable scripts and documentation to improve consistency across experimentation delivery.
• Support QA, performance, and release readiness.

Skills

Adobe Target

A/B testing

Multivariate testing

Experience targeting

Personalization

Audience setup

QA

Debugging

Lifecycle mgmt

Git workflows

Code review

Deployment

Release readiness

Documentation

Experimentation

Communication

LLM usage

Tools

Git

Job description

• Strong hands-on Adobe Target experience, including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities, and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows, and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details, and recommend practical, scalable, and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design, and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery.
• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations, and other Target-driven experiences.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules, and delivery safeguards.
• Partner with product, design, analytics, MarTech, and business teams to clarify requirements and deliver technically sound test implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
• Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery.

Generic Managerial Skills, If any

• Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
• Familiarity with Adobe Experience Cloud or related MarTech ecosystems, with primary emphasis on Adobe Target implementation and delivery.
• Experience in enterprise digital marketing, financial services, regulated environments, or large-scale experimentation and personalization programs.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities.