Adobe Target Developer

Tata Consultancy Services; Malvern (Chester County); On-site; USD 125,000 - 130,000; Full time

Job summary

Tata Consultancy Services Limited, Malvern, PA, is seeking an Engineer to develop and support Adobe Target-driven experiences. You will build front-end code with JavaScript/TypeScript, HTML, and CSS, and configure audiences, parameters, and QA for robust experimentation.

Collaborate with product, design, analytics, and MarTech teams to deliver scalable Target implementations. Strong communication and documentation skills are essential for success.

Qualifications

• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities, and integration patterns with analytics or measurement tools.

Responsibilities

• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations, and other Target-driven experiences.
• Build front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards, and cross-browser development practices.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules, and delivery safeguards.
• Partner with product, design, analytics, MarTech, and business teams to clarify requirements and deliver technically sound test implementations.
• Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Target implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
• Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery.

Skills

Adobe Target

Front-end Dev

JavaScript

TypeScript

HTML/CSS

Accessibility

QA utilities

Analytics integration

Documentation

Communication

Education

Bachelor of Computer Science

Tools

Git

Job description

Job Description

Must Have Technical/Functional Skills

• Strong hands-on Adobe Target experience, including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing, and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities, and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows, and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details, and recommend practical, scalable, and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design, and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery.

Roles & Responsibilities

• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations, and other Target-driven experiences.
• Build front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards, and cross-browser development practices.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules, and delivery safeguards.
• Partner with product, design, analytics, MarTech, and business teams to clarify requirements and deliver technically sound test implementations.
• Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues, and production defects related to Target implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
• Create reusable scripts, utilities, and documentation to improve consistency and speed across experimentation delivery.

Generic Managerial Skills, If any

• Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
• Familiarity with Adobe Experience Cloud or related MarTech ecosystems, with primary emphasis on Adobe Target implementation and delivery.
• Experience in enterprise digital marketing, financial services, regulated environments, or large-scale experimentation and personalization programs.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency opportunities.

Salary Range: $125,000-$130,000 a year

Location

Malvern, PA

Function

TECHNOLOGY

Role

Engineer

ID

437412

Skills

Adobe

Salary Range

$125,000 - $130,000

Desired Candidate Profile

Qualifications

BACHELOR OF COMPUTER SCIENCE