Senior Acquisition Marketing Leader - Multi-Channel Growth

Ridwell; Portland (OR); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Comprehensive healthcare

Flexible vacation policy

Paid holidays

Paid parental leave

Transportation FSA

Life insurance

Employee Assistance Program

Ridwell subscription discount

401(k) plan

Stock option plan

Job summary

Ridwell is seeking a Senior Manager of Acquisition Marketing to scale its paid acquisition engine and drive growth across channels. You will own Meta advertising, build a multi-channel strategy, and lead a pipeline for UGC/creator content while collaborating with lifecycle, brand, and product teams.

This role emphasizes data-driven decisions, budget ownership, and the ability to adapt to evolving platform trends as Ridwell expands nationally.

Qualifications

• 7+ years in DTC performance marketing.
• Deep Meta expertise.
• Independently owning paid acquisition end-to-end.
• Data-driven approach to growth.
• Brand and customer-first mindset.

Responsibilities

• Own and optimize Ridwell's Meta advertising program, guiding budget and audience mix.
• Diversify acquisition mix beyond Meta to multi-channel platforms.
• Build and manage a UGC/creator content pipeline with a strong creative strategy.
• Collaborate with lifecycle, brand, and other growth leads to align acquisition with the member experience.
• Stay ahead of industry trends and provide strategic recommendations.
• Own budget planning and forecasting for the acquisition program.

Skills

DTC performance marketing

Meta platform expertise

End-to-end paid acquisition

Data-driven decision making

Brand & customer focus

Tools

Meta Ads Manager

Google Analytics

Job description

Ridwell is seeking a Senior Manager of Acquisition Marketing to scale its paid acquisition engine and drive growth across channels. You will own Meta advertising, build a multi-channel strategy, and lead a pipeline for UGC/creator content while collaborating with lifecycle, brand, and product teams.

This role emphasizes data-driven decisions, budget ownership, and the ability to adapt to evolving platform trends as Ridwell expands nationally.