Senior Account Manager, IVF Capital Equipment

Vitrolife Group; Orlando (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Vitrolife Group is seeking a Senior Account Manager for the East Area to drive sales of capital equipment, EmbryoScope+ and eWitness, across North American direct and distribution channels. The role targets labs and HCPs with a focus on IVF and women's health markets, requiring strong relationship-building and strategic selling skills.

You will collaborate with cross-functional teams, manage key accounts, and lead efforts for launches and growth initiatives in the Eastern US.

Qualifications

• Bachelor's Degree from an accredited college or university.
• 5+ years of documented and verifiable capital sales experience within the hospital or clinically focused sales environment.
• Women's Health or IVF customer relations is preferred.
• Must be able to travel at least 70%+ within territory.
• Ability to analyze sales trends, effectively target and break into new business opportunities.
• Documented ability to grow sales in earlier sales positions.
• Self-starter, team player, proven leadership qualities, high coachability.
• Possess the ability to determine and set priorities.
• Able to build and keep strong customer relationships.
• Must be energetic, enthusiastic, determined and goal oriented.
• Excels in fast-paced, competitive environment.

Responsibilities

• Develop and execute a sales strategy for capital equipment through the North American direct sales and distribution channels that includes EmbryoScope+, eWitness, and New Technology.
• Identify key market segments, potential customers, and competitive landscape to meet annual sales targets.
• Identify gaps and resources needed to close for a commercial launch plan.
• Implement selling strategies for EmbryoScope+ and eWitness alongside consumable devices.
• Work with Account Managers for segmenting opportunities within territories and prioritizing laboratories.
• Centrally work with Chain/Key Accounts to create opportunities across territories and drive the process to win the business.
• Leverage industry networks, trade shows, and digital platforms for lead generation.
• Work closely with marketing teams to develop targeted campaigns for lead generation.
• Develop a deep understanding of the features, benefits, and applications of the EmbryoScope+ and eWitness platforms.
• Conduct product demonstrations for potential customers, highlighting key functionalities and value propositions.
• Build and maintain strong relationships with key decision makers and influencers in target accounts.
• Facilitate collaboration between KOLs and medical affairs.
• Serve as the primary point of contact for headquarters of Chain & Key Accounts customer throughout the sales process, addressing inquiries and providing support.
• Work closely with Account Managers to identify opportunities for cross-selling and upselling.
• Work alongside field engineering team to ensure they are the custodian of record for contracts, EmbryoScope lifecycle is monitored for upgrades and provide feedback to SVP for timelines of additional field engineer headcount.
• Collaborate with medical affairs and field engineers to ensure seamless post-sales support and customer satisfaction.
• Collaborate with finance and legal teams to negotiate contracts and pricing agreements.
• Monitor market trends, competitor activities, and regulatory changes affecting the sale of EmbryoScope+ and eWitness.
• Provide regular reports and updates on sales performance, pipeline status, and market insights to SVP & AVPs.
• Utilize Salesforce to track customer interactions, sales activities, and progress towards targets.
• Actively participate in the QBR (Quarterly Business Review) process to ensure up-to-date forecasting.
• Stay updated on industry developments, technological advancements, and best practices in sales and marketing.
• Participate in training programs, workshops, and conferences to enhance skills and knowledge.
• Actively seek feedback from customers and colleagues to improve sales strategies and processes.
• Communicate market intel, customer feedback, and emerging trends to R&D for laboratory needs, product improvements, and shifting trends to remain relevant and needed for our customers.

Education

Bachelor's Degree

Job description

Vitrolife Group is seeking a Senior Account Manager for the East Area to drive sales of capital equipment, EmbryoScope+ and eWitness, across North American direct and distribution channels. The role targets labs and HCPs with a focus on IVF and women's health markets, requiring strong relationship-building and strategic selling skills.

You will collaborate with cross-functional teams, manage key accounts, and lead efforts for launches and growth initiatives in the Eastern US.