Senior Account Executive (Sales)

NAB Leadership Foundation; Roanoke (VA); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Unlimited commissions

Bi-weekly paychecks

Benefits package

Job summary

NAB Leadership Foundation in Roanoke, VA seeks a Senior Sales Account Executive to drive advertising revenue across TV and digital platforms. You will visit local businesses, develop creative campaigns, and grow client partnerships to help our audience thrive.

The role requires strong relationship building, a history of hitting revenue targets, and ability to present compelling plans. It offers commission-based earnings and comprehensive benefits.

Qualifications

• Bachelor's degree in Marketing, Advertising, or Mass Communications, or related field.
• Minimum two years' experience in media or digital sales.
• Valid driver's license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies.
• Knowledge of digital marketing basics (Google/Facebook) preferred.
• Proficiency in MS Office (Word, Excel, PowerPoint) and basic office equipment.

Responsibilities

• Implements strategies to grow revenue and exceed goals.
• Establishes credible relationships with local business community.
• Prospect, qualify, close, and grow new business.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Continue to learn and implement new strategies and products.
• Explains to customers how advertising will help promote their products or services.
• Provides clients with information regarding rates for advertising placement.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Work with creative services in the production of client's creative elements for both broadcast and digital advertising campaigns.
• Responsible for order entry, contracts, follow-up, and collections.
• Performs other duties as assigned.

Skills

Sales experience

Digital marketing basics

MS Office

Education

Bachelor's degree in Marketing/Advertising/Mass Communications

Tools

Google Ads

Facebook Ads

Job description

The Senior Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and demonstrating to potential clients of the merits of television and digital advertising on WFXR/WWCW/WFXRtv.com and Nexstar Digital platforms.

We serve Roanoke, Lynchburg, the New River Valley and surrounding counties. As a member of our team, you'll visit local businesses, find out what makes them unique, and help craft creative plans to share that information with our audience to help their businesses grow and thrive.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Prospect, qualify, close, and grow new business.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Continue to learn and implement new strategies and products.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Be an advocate for our products and programs.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Work with creative services in the production of client's creative elements for both broadcast and digital advertising campaigns.
• Responsible for order entry, contracts, follow-up, and collections.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor's degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum two years' experience in media or digital sales
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Knowledge of digital marketing basics (Google/Facebook, etc.) preferred.
• Proficiency in MS Office products including Word, Excel and PowerPoint and basic office equipment required.

What's in it for you

• Unlimited earning potential - good commission rates and bonuses
• Reliable bi-weekly paychecks
• Great benefits - Medical, dental, vision, 401k, PTO, legal support and more

Salary based on commission