Senior Account Executive, Digital Team

Magrino Public Relations; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Magrino Public Relations is seeking a Senior Digital Account Executive to serve as primary day-to-day client contact, overseeing the digital team and executing social media strategy across platforms.

You will mentor junior team members, collaborate with senior leadership on client relationships, and help shape overarching digital strategies and campaigns for multiple clients.

Qualifications

• 2-3 years minimum experience in social media
• BA/BS Degree
• Requires strong written and verbal communication skills and attention to detail

Responsibilities

• Act as day-to-day client point person and oversee digital account support team (Intern, Digital Account Coordinator, etc.)
• Create and implement effective social media strategy and campaigns for clients
• Own project management of social media deliverables for clients, ensuring they are completed on time
• Monitor digital communities through social media listening and audience analysis
• Develop and post content across platforms and manage influencer partnerships from outreach to reporting
• Lead monthly reporting and translate data into actionable recommendations for strategy
• Collaborate with paid social advertising specialist to support campaigns across platforms
• Attend client meetings and align with the PR team on strategy and execution

Skills

Attention to Detail

Consistency and Reliability

Flexibility

Proactive Thinking

Problem Solving Ability

Education

BA/BS Degree

Tools

Canva

Brandwatch

CreatorIQ

Meta Business Suite/Meta Ads

Job description

Job Title: Senior Account Executive, Digital

Position Type: Full Time, Exempt

Travel Required: As Needed

Division: Digital

Job Description: The position of Senior Digital Account Executive reports to a Digital Account Supervisor or higher-level employee. The Senior Digital Account Executive serves as a primary day-to-day client contact responsible for executing social media strategy, overseeing digital communities and platforms, creating content calendars, managing influencer partnerships, and mentoring junior team members, while collaborating closely with senior account leadership on broader strategy and client relationship management.

Responsibilities:

• Act as day-to-day client point person and oversee efforts of the digital account support team (Intern, Digital Account Coordinator, etc.)
• Work alongside team to create and implement effective social media strategy and campaigns for clients
• Own project management of social media deliverables for clients, ensuring they are completed on time
• Monitor digital communities through social media listening and target audience analysis
• Implement day-to-day social media tactics, including developing and posting content
• Create influencer lists and lead outreach efforts for influencer partnerships, supporting on contracting, content briefing and review, live monitoring, and reporting
• Develop a deep understanding of each client’s business, brand positioning, and goals; proactively surface opportunities and flag potential issues before they arise
• Partner with paid social advertising specialist as needed to support on campaigns across platforms
• Research and identify new social media tools that the digital division and clients should be implementing
• Spearhead monthly reporting; translate data into clear takeaways and strategic recommendations to share with the account team and inform ongoing strategy
• Participate in new business activities, as applicable
• Understand client products/positioning
• Develop leadership/mentoring skills
• Initiate, prepare for and attend client meetings
• Align with the PR team as needed for meetings, strategy build, brainstorms, etc.
• Edit written materials for quality control, attention to detail, etc.
• Attend and capture content at Magrino client events as needed

Core Competencies Required:

Attention to Detail – the ability to see and pay attention to details; the ability to recognize the component parts of a procedure or object. And to verify the correctness or error in an individual part or procedure.

Consistency and Reliability – the capacity to feel an internal motivation to be conscientious, consistent and reliable in personal or professional efforts.

Flexibility – the ability to readily modify, respond to, and integrate change with minimal personal resistance.

Proactive Thinking – the ability to evaluate future implications of current decisions and action; the ability to mentally create the scenarios and outcomes of situations that could develop from decisions or plans of action.

Problem Solving Ability – the ability to identify alternative solutions to a problem and to select the best option; the ability to identify the system component that is causing the error, and options available for resolving and completing the task.

Education and Experience Required:

• 2-3 years minimum experience in social media
• BA/BS Degree
• Requires strong written and verbal communication skills and attention to detail

Knowledge and Skills Required:

• Ability to prioritize while simultaneously working on numerous projects
• Excellent interpersonal and communication skills
• Detail oriented and results driven
• Ability to spot digital trends and integrate into social media efforts to keep accounts current in the digital landscape
• Ability to delegate tasks and manage junior team members

Preferred Experience:

• Familiarity with social media and influencer tools such as Canva, Brandwatch, CreatorIQ and Meta Business Suite/Meta Ads
• Familiarity with social media platforms including Instagram, Facebook, X, Pinterest, YouTube, TikTok, LinkedIn
• Experience presenting strategy or performance reporting directly to clients