Director, Social Media

Planit; Baltimore (MD); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Planit is seeking a Director of Social Media to lead integrated social strategies for B2B accounts in building products, construction, and industrial sectors. You will shape platform strategy, mentor teams, and partner with cross-functional groups to drive engagement and client outcomes.

The role emphasizes storytelling, strategic direction, and measuring impact across organic, influencer, and paid avenues within a hybrid office-first setup.

Qualifications

• 10+ years in social media strategy or integrated digital planning, agency preferred.
• Proven ability to integrate organic and paid social
• Experience leading B2B accounts in building products, construction, or industrial sectors
• Hands-on influencer program management and creator negotiations

Responsibilities

• Provide strategic direction and mentorship for senior accounts
• Develop integrated social media strategies across organic, influencer, and paid channels
• Translate client goals into measurable social programs and KPIs
• Lead influencer efforts: sourcing creators, negotiating contracts, managing budgets
• Collaborate with creative, media, and analytics teams for cross-functional campaigns
• Define success metrics aligned to client KPIs and optimize performance
• Present performance recaps to clients and executives
• Participate in new business pitches and departmental leadership meetings

Skills

Strategic leadership

Social media strategy

B2B marketing

Influencer programs

Storytelling & messaging

Client relationship mgmt

Presentations

Job description

The Director, Social Media is a senior leader responsible for shaping and driving integrated social strategies that build brands and deliver measurable results. As a part of the Integrated Communications team, this role partners across disciplines to transform platform behavior and audience insight into high-performing social programs. With experience leading B2B accounts- particularly in building products, construction, or industrial sectors- this individual blends storytelling and strategy to fuel engagement and achieve client goals. A critical connector and compelling communicator, the Director, Social Media is a trusted advisor to clients and a go-to resource for internal teams.

ESSENTIAL FUNCTIONS

• Serve as a senior leader on the Integrated Communications team, providing strategic direction and mentorship across accounts
• Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
• Translate client business goals- particularly in B2B industries- into social strategies that drive measurable performance
• Lead influencer strategies: identifying and vetting creators, developing campaign concepts, negotiating and managing contracts, owning budgets and reporting on performance
• Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
• Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, etc.) and lead performance optimizations
• Bring platform insights, audience behaviors, and social engagement trends to clients and internal teams
• Supervises and mentors mid-level and junior team members: sets goals, assigns work, and manages performance through ongoing 1:1 coaching and structured reviews

TASKS

• Advise on channel mix, audience segmentation, content formats, and platform-specific best practices for organic social media assets
• Collaborate with media team on paid social assets that will perform both organically, with boosting, and as part of a paid social campaign
• Lead strategic presentations and performance recaps for clients and executive teams
• Support new business proposals and pitch participation as needed
• Participate in departmental leadership meetings and contribute to overall agency growth

QUALIFICATIONS

• 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
• Demonstrated expertise in integrating organic and paid social, with a strong understanding of social media platform capabilities
• Experience leading B2B accounts, especially in building products or construction
• Hands-on experience building and running influencer programs, including creator sourcing, contract negotiation, and budget management
• Senior level marketer and communicator with the ability to gain client confidence
• Passion for social media culture, platform innovation, and creator collaboration
• Excellent written, verbal, and presentation skills
• Occasional after-hours work to respond to time-sensitive client or platform needs
• Ability to travel domestically during the work week

PHYSICAL & WORK ENVIRONMENT

Planit is an office-first hybrid workplace; we are in-office 3 days per week.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.