Senior Account Executive

meredith; United States; On-site; USD 3,000,000 - 5,000,000; Full time

Job summary

People Inc. seeks a Senior Account Executive (or Director, Sales) to drive revenue growth across new and existing accounts within the D/Cipher platform.

The role combines hands-on selling with strategic account leadership, leveraging a robust portfolio of digital advertising solutions. The successful candidate will manage a multi-million-dollar revenue book, build strong relationships with agencies and direct clients, and lead cross-functional collaboration to deliver integrated campaigns and

Qualifications

• 5-7 years of Ad-Tech solutions selling and digital media sales.
• Proven sales success, often exceeding $3MM–$5MM, and development of effective sales presentations.
• 10+ years in Ad-Tech solutions selling, digital advertising sales, or related leadership roles.
• Experience working with agencies (holding companies and independents) and direct brand clients.
• Proven success in new business development with six- and seven-figure accounts.
• Deep understanding of programmatic advertising, intent targeting, and audience-based marketing.
• History of cultivating C-suite relationships and presenting to senior executives.

Responsibilities

• Drive revenue growth across new and existing accounts.
• Own and achieve annual revenue targets (SAE $3MM+, Director $5MM+).
• Sell integrated advertising and digital solutions aligned to client objectives.
• Build strong relationships with agencies and direct clients.
• Identify upsell and cross-sell opportunities across the full product portfolio.
• Deliver ongoing campaign performance reviews and optimization strategies.
• Lead strategic account development and large-scale partnerships.

Skills

Ad-Tech sales

Digital media sales

Strategic selling

C-suite relationships

Education

Bachelor's degree preferred

Job description

Job Title Senior Account Executive

Job Description

About The Position | Major Goals and Objectives and Location Requirements:

We are seeking a high-impact sales professional to drive revenue growth across new and existing accounts. This role is designed to flex between a Senior Account Executive and Director, Sales based on candidate experience, strategic capability, and leadership scope. The ideal candidate is a results-driven seller who can both execute day-to-day revenue generation and, at the senior level, lead strategic account development and large-scale partnerships.

As Senior Account Executive or Director, Sales you will leverage a robust portfolio of products and solutions, with the D/Cipher platform and team at the forefront. D/Cipher is a People Inc. proprietary intent targeting platform-to help advertisers make informed media buying decisions both on and off People Inc. content. This is an exceptional opportunity for a proven sales leader who can balance strategic partnership development with the hustle of territory building.

About The Position's Contributions: Weight % Accountabilities, Actions & Expected Measurable Results:

• 55% Revenue Growth & Client Management
• Own and achieve annual revenue targets ($3MM+ for SAE level; $5MM+ for Director level)
• Manage and grow a portfolio of existing and developmental accounts
• Sell integrated advertising and digital solutions aligned to client objectives
• Build strong relationships with agencies and direct clients
• Identify upsell and cross-sell opportunities across full product portfolio
• Deliver ongoing campaign performance reviews and optimization strategies
• 20% New Business Development
• Prospect and develop new business across B2B and B2C categories
• Conduct outreach through meetings, presentations, events, and networking
• Build and maintain a healthy, active sales pipeline
• Engage decision-makers to uncover business challenges and position solutions
• 10% Strategic Selling & Insights
• Leverage data, research, and industry insights to inform sales approach
• Develop customized, impactful proposals and presentations
• Translate client marketing needs into actionable strategies
• Position offerings effectively within the competitive landscape
• 10% Cross-Functional Collaboration
• Partner with internal teams (planning, marketing, research, ad ops, account management)
• Contribute to development of integrated media plans and sales materials
• Ensure seamless execution of client campaigns
• 5% Reporting & Operations
• Maintain accurate pipeline, forecasting, and performance tracking
• Provide regular updates on revenue, opportunities, and account status
• Complete reporting requirements in a timely manner
• Additional Responsibilities (Director-Level Scope)
• Leads both revenue and strategic account growth
• Shapes account and territory strategy
• Engages C-suite and enterprise-level decision-makers
• Structures complex, multi-year partnerships
• Influences cross-functional direction and priorities
• Assess market potential and shape territory strategy
• Represent the organization at industry events and leadership forums
• Develop and execute long-term account growth strategies
• Mentor junior sales team members where applicable
• Provide strategic input on product positioning and go-to-market efforts

About The Team | The Team and/or Brand:

D/Cipher is People Inc.'s in-house Media platform and activation team, fueled by the rich user engagement data of People Inc., the nation's largest publisher. D/Cipher helps advertisers make informed media buying decisions on and off People Inc. content.

The D/Cipher team provides a single point of contact for multi-platform, customized, and targeted advertising solutions. From research and strategy to execution and analysis, the team offers a comprehensive suite of digital products, services, and integrated opportunities designed to efficiently and effectively reach audiences in select markets.

The Role's Minimum Qualifications and Job Requirements:

Education:

College degree preferred, or equivalent work experience.

Experience:

Senior Account Executive

5-7 Years of Ad-Tech solutions selling as well as relevant digital media sales

Proven track record of sales success, often exceeding $3MM-$5MM, and development of effective sales presentations.

Director, Sales

10+ years in Ad-Tech solutions selling, digital advertising sales, account management, or media partnerships with proven territory leadership

Demonstrated track record managing $5MM+ in annual revenue with a history of exceeding goals

Experience working with agencies (holding companies and independents) and direct brand clients

Proven success in new business development with the ability to break and grow six and seven-figure accounts

Deep understanding of programmatic advertising, intent targeting, and audience-based marketing

History of cultivating C-suite relationships and presenting to senior executives

Specific Knowledge, Skills, Certifications and Abilities:

Business de