Senior Account Executive

Experiture; Detroit (MI); On-site; USD 75,000 - 125,000; Full time

Job summary

A marketing technology firm is seeking a Senior Account Executive to lead sales for their print-to-digital solutions. The candidate will manage a full-cycle sales process, focusing on commercial printers and major mailers. This mid-senior level role requires 5-10+ years of experience in direct mail and proven sales success. Applicants should possess consultative selling skills and familiarity with CRM tools like Salesforce. The position offers a competitive salary range of $75,000 to $125,000 per year with additional commissions and bonuses.

Qualifications

• 5–10+ years in direct mail or martech selling.
• Proven track record in enterprise sales.
• Fluency in print and digital engagement concepts.

Responsibilities

• Own pipeline creation from lead to close.
• Recruit and enable channel partners.
• Maintain CRM hygiene and accurate forecasting.

Skills

Consultative Selling

Deal Orchestration

Value Storytelling

Solution Mapping

Negotiation Skills

Tools

Salesforce

HubSpot

Job description

Senior Account Executive – Print-to-Digital (EasyPurl)

EasyPurl (a wholly owned product of Experiture) helps marketers turn print and direct mail into measurable digital engagement using PURLs, QR, personalized landing pages, and call tracking/response attribution. You will run a full‑cycle sales motion across channel partners (commercial printers, direct marketing agencies) and direct enterprise accounts (major mailers), closing net‑new revenue and expanding programs.

Base pay range

$75,000.00/yr – $125,000.00/yr

Additional compensation types

Annual Bonus, Commission, and RSUs

Who You’ll Sell To (Focus Segment)

• Channel: Commercial printers seeking to add cross‑media services; direct marketing agencies seeking print‑to‑digital activation.
• Direct Enterprise/Major Mailers: Marketers in financial services, lending, automotive, healthcare, and other high‑volume mail verticals.

Responsibilities

• Own pipeline creation through close; lead discovery, solution mapping, proposals, and negotiation.
• Channel: Recruit/enable printer and agency partners; co‑sell, package offers, and build repeatable cross‑media programs.
• Direct: Land and expand with major mailers; pilot, prove lift, scale, and drive additional revenue.
• Quantify value (response lift, CPL/CAC impact); build simple test plans (A/B or control vs. EasyPurl) to de‑risk decisions.
• Maintain CRM hygiene and accurate forecasting; document win themes and competitive positioning.
• Partner with Client Services/Delivery to ensure scope clarity and on‑time launch.

Required Experience

• 5–10+ years in direct mail/print‑anchored solutions or martech selling to printers, agencies, and/or major mailers.
• Proven track record running full‑cycle enterprise/upper‑mid market deals with multi‑stakeholder buying groups.
• Fluency in print & mail concepts (VDP/personalization, postal workflows, data processing) and digital engagement/analytics.
• Strong discovery, value quantification, proposal creation, and negotiation skills; consistent quota attainment.
• CRM discipline (e.g., Salesforce/HubSpot) with reliable forecast.

Preferred (Nice to Have)

• Channel recruitment/enablement experience (printer or agency ecosystem).
• Vertical familiarity in financial services, automotive, or healthcare; awareness of regulated‑industry considerations.
• Comfortable shaping pilots, success criteria, and executive readouts using campaign metrics.

Core Competencies

• Consultative Selling: Uncover pains, align use cases, and map EasyPurl components to outcomes.
• Deal Orchestration: Coordinate partners, internal teams, and customer stakeholders to remove friction.
• Value Storytelling: Translate test results and attribution into clear ROI narratives and expansion.

Success

• Metrics: Net‑new ARR and win rate by segment (channel vs. direct).
• Pilot‑to‑program conversion and average deal size.
• Time‑to‑first measurable lift (response/conversion) after launch.
• Expansion within 2–3 quarters (additional programs, brands, or mail streams).

Why EasyPurl

• EasyPurl category‑proven print‑to‑digital platform with measurable outcomes and rapid time‑to‑value.
• Backed by Experiture’s broader omnichannel capabilities (email/SMS/automation) for future expansion.
• Clear ICPs (printers, agencies, major mailers) and supportive delivery teams for smooth go‑lives.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing Services and Technology, Information and Media