Senior Account Executive

Experiture; Cleveland (OH); On-site; USD 75,000 - 125,000; Full time

Job summary

A marketing technology company is seeking a Senior Account Executive to drive full-cycle sales in the print-to-digital space. This role requires 5–10 years of experience in direct mail solutions, strong negotiation skills, and a proven track record of managing enterprise deals. The successful candidate will engage with channel partners and major direct enterprise accounts to enhance digital engagement through innovative solutions.

Qualifications

• 5–10 years in direct mail solutions or martech selling.
• Proven track record in enterprise deals.
• Strong proposal creation skills.

Responsibilities

• Create and manage sales pipeline from discovery to close.
• Recruit and enable printer and agency partners.
• Quantify response lift and impact on sales.

Skills

Direct mail/print-anchored solutions

Full-cycle enterprise sales

Fluency in print & mail concepts

Strong negotiation skills

CRM discipline (e.g., Salesforce/HubSpot)

Job description

Senior Account Executive — Print-to-Digital (EasyPurl)

Base pay range: $75,000.00/yr - $125,000.00/yr

Additional compensation types

Annual Bonus, Commission, and RSUs

Role Summary

EasyPurl (a wholly owned product of Experiture) helps marketers turn print and direct mail into measurable digital engagement using PURLs, QR, personalized landing pages, and call tracking/response attribution. You will run a full‑cycle sales motion across channel partners (commercial printers, direct marketing agencies) and direct enterprise accounts (major mailers), closing net‑new revenue and expanding programs.

Who You’ll Sell To (Focus Segments)

• Channel: Commercial printers seeking to add cross‑media services; direct marketing agencies seeking print‑to‑digital activation.
• Direct Enterprise/Major Mailers: Marketers in financial services/lending, automotive, healthcare, and other high‑volume mail verticals.

Responsibilities

• Own pipeline creation through close; lead discovery, solution mapping, proposals, and negotiation.
• Channel: recruit/enable printer and agency partners; co‑sell, package offers, and build repeatable cross‑media programs.
• Direct: land and expand with major mailers; pilot, prove lift, scale.
• Quantify value (response lift, CPL/CAC impact); build simple test plans (A/B or control vs. EasyPurl) to de‑risk decisions.
• Maintain CRM hygiene and accurate forecasting; document win themes and competitive positioning.
• Partner with Client Services/Delivery to ensure scope clarity and on‑time launches.

Required Experience

• 5–10+ years in direct mail/print‑anchored solutions or martech selling to printers, agencies, and/or major mailers.
• Proven track record running full‑cycle enterprise/upper‑mid market deals with multi‑stakeholder buying groups.
• Fluency in print & mail concepts (VDP/personalization, postal workflows, data processing) and digital engagement/analytics.
• Strong discovery, value quantification, proposal creation, and negotiation skills; consistent quota attainment.
• CRM discipline (e.g., Salesforce/HubSpot) with reliable forecasting.

Preferred (Nice to Have)

• Channel recruitment/enablement experience (printer or agency ecosystems).
• Vertical familiarity in financial services, automotive, or healthcare; awareness of regulated‑industry considerations.
• Comfortable shaping pilots, success criteria, and executive readouts using campaign metrics.

Core Competencies

• Consultative Selling: Uncover pains, align use cases, and map EasyPurl components to outcomes.
• Deal Orchestration: Coordinate partners, internal teams, and customer stakeholders to remove friction.
• Value Storytelling: Translate test results and attribution into clear ROI narratives and expansion paths.

Success Metrics

• Net‑new ARR and win rate by segment (channel vs. direct).
• Pilot‑to‑program conversion and average deal size.
• Time‑to‑first measurable lift (response/conversion) after launch.
• Expansion within 2–3 quarters (additional programs, brands, or mail streams).

Why EasyPurl

• Category‑proven print‑to‑digital platform with measurable outcomes and rapid time‑to‑value.
• Backed by Experiture’s broader omnichannel capabilities (email/SMS/automation) for future expansion.
• Clear ICPs (printers, agencies, major mailers) and supportive delivery teams for smooth go‑lives.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing Services and Technology, Information and Media