Market Account Executive

CUMULUS MEDIA; Richland (WA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401K with company match

Paid vacation, sick, and holiday time off

Parental leave benefits

Wellness programs

Job summary

A leading media company in Richland, WA is seeking an Account Executive to manage client relationships and develop marketing solutions. The role involves generating new business and presenting opportunities to clients across various platforms. Ideal candidates will have strong communication skills, a passion for sales, and a Bachelor's in Business or Marketing. This position offers commission-based compensation and numerous benefits, including health insurance and a collaborative work environment.

Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools.
• Excellent communication skills.
• Passion for developing new business relationships.

Responsibilities

• Identify client business needs and develop customized marketing solutions.
• Deliver integrated sales presentations across multiple platforms.
• Negotiate and close business to drive revenue results.
• Manage time effectively to optimize revenue opportunities.
• Prospect new clientele through networking and other means.

Skills

Communication skills

Microsoft Office proficiency

CRM tools experience

Lead generation

Sales metrics comprehension

Digital savvy

Education

Bachelor's Degree in Business or Marketing

Job description

Company Overview

CUMULUS | Tri-Cities, TN features 5 radio stations in the Tri-Cities and surrounding area. Our stations include 101.5 WQUT Classic Rock, AM 910 WJCW Talk Radio, 104.9 Nash Icon WKOS, 640 AM WXSM Sports Radio and 1320 AM WGOC Business Talk radio. The cluster of 5 stations reaches thousands of listeners daily.

Position Overview

The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizing that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and develop effective and informed marketing solutions via multi‑platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long‑term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet‑based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting to clients of sales opportunities and post‑sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
• Self‑motivating and entrepreneurial spirit
• Positive and friendly with a willingness to collaborate
• High energy and passion for sales
• Flexible, creative and curious
• Digitally savvy
• XX years in Media Sales background preferred/required
• Bachelor's Degree in Business, Marketing or related field is preferred/required

Pay Range

Commission-based compensation with uncapped earning potential

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).