Senior Account Director — Integrated Marketing

Highwire; Washington (District of Columbia); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Flexible hybrid work model

Generous vacation policy

401(k) matching

Comprehensive medical/dental/vision

Parental leave benefits

Wellness programs

Job summary

Highwire seeks an Account Director, Integrated Marketing to lead hands-on social and influencer programs while orchestrating fully integrated campaigns across social, content, paid, and web. The role involves guiding teams, managing client relationships, and driving program success with a focus on health and technology clients.

You will partner with content, creative, influencer, and social teams, ensuring timely, on-brand delivery and strategic insights that meet client goals.

Qualifications

• Bachelor-level degree required in a related field.
• 5-7+ years in social strategy, influencer marketing, or integrated marketing in an agency.
• Experience with health and/or technology clients preferred.
• Hands-on execution of social strategy and influencer programs.
• Ability to brief and collaborate with creative and production teams.
• Strong client leadership and mentoring skills.
• Solid analytics to inform recommendations.

Responsibilities

• Own standalone social and influencer programs.
• Lead integrated campaigns spanning social, content, paid, and web.
• Act as day-to-day client contact and trusted advisor.
• Translate client objectives into actionable social and influencer strategies.
• Brief and collaborate with internal content, creative, and production teams.
• Mentor junior team members and support leadership.
• Monitor performance and recommend optimizations.
• Contribute to proposals and pitches for health/tech sectors.
• Identify process improvements to increase efficiency.

Skills

Social strategy

Influencer marketing

Integrated marketing

Client relationship mgmt

Team mentorship

Marketing analytics

Project management

Education

Bachelor's degree in integrated marketing, journalism, communications, public relations, or related field

Job description

Highwire seeks an Account Director, Integrated Marketing to lead hands-on social and influencer programs while orchestrating fully integrated campaigns across social, content, paid, and web. The role involves guiding teams, managing client relationships, and driving program success with a focus on health and technology clients.

You will partner with content, creative, influencer, and social teams, ensuring timely, on-brand delivery and strategic insights that meet client goals.