Senior Integrated Marketing Lead — Hybrid/Remote

Highwire; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid work model

Generous vacation policy

401(k) with employer matching

Comprehensive medical, dental, and vis

Paid parental leave

Wellness benefit program

Growth mindset stipend the Growth Mind

Monthly technology reimbursement

Job summary

Highwire seeks a driven Account Director to lead social and influencer programs across health and technology accounts. You will run standalone initiatives while orchestrating integrated campaigns with content, paid media, and web, directing PMs, strategists, and creatives, and mentoring junior staff.

You’ll manage client conversations, translate objectives into actionable recommendations, and ensure timely delivery within budgets and regulatory considerations.

Qualifications

• Bachelor's degree in integrated marketing, journalism, communications, or a related field.
• 5–7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment.
• Experience with health and/or technology clients; openness to cross-sector work.
• Proven hands-on experience executing social strategy and influencer programs with integration to content, paid, and web.
• Experience briefing and collaborating with creative (design) and production teams.
• Ability to manage client relationships and conversations directly beyond tactical execution.
• Experience mentoring junior team members is a plus.
• Strong marketing analytics understanding to interpret data and inform recommendations.

Responsibilities

• Hands-On Program Execution: Independently manage standalone social and influencer strategy and programs in each workstream.
• Integrated Campaign Support: Help lead campaigns that combine social, content, paid, and web efforts.
• Client Relationship Management: Serve as day-to-day client contact and build trust with stakeholders.
• Client Needs & Insights: Translate client objectives into actionable social and influencer recommendations.
• Creative & Production Collaboration: Brief and collaborate with internal content, creative, and production teams.
• Team Support & Mentorship: Guide junior team members on social and influencer best practices.
• Project Management Oversight: Keep workstreams on schedule and within budget, including complex approvals.
• Performance Monitoring: Track campaign results and optimize accordingly.
• Sector Growth Support: Contribute expertise to proposals and pitches.
• Process Improvement: Identify ways to streamline workflows across workstreams.

Skills

Social strategy

Influencer marketing

Integrated marketing

Client relations

Analytics & reporting

Mentorship

Project management

Strategic thinking

Education

Bachelor's degree in integrated marketing, journalism, communications, or PR

Job description

Highwire seeks a driven Account Director to lead social and influencer programs across health and technology accounts. You will run standalone initiatives while orchestrating integrated campaigns with content, paid media, and web, directing PMs, strategists, and creatives, and mentoring junior staff.

You’ll manage client conversations, translate objectives into actionable recommendations, and ensure timely delivery within budgets and regulatory considerations.