Senior ABM Associate: Upmarket Pipeline Architect

DailyPay; United States; Remote; USD 75,000 - 100,000; Full time

Benefits offered by this job

Exceptional health, vision, and dental care

Opportunity for equity ownership

Life and AD&D insurance

Employee Assistance Program

Unlimited PTO

401K with company match

Job summary

DailyPay is seeking a Sr. Associate, Account Based Marketing to expand into Large Enterprise and Strategic segments. In this pivotal role, you'll manage our Always-On ABM Engine, leveraging intent signals to boost pipeline growth. The ideal candidate brings 3-5 years in B2B marketing, expertise in ABM or demand generation, and proficiency with tools like Salesforce and Marketo. DailyPay offers a collaborative environment, competitive benefits, and a commitment to diversity and inclusion.

Qualifications

• 3-5+ years of experience in B2B marketing, focusing on ABM or demand generation.
• Highly organized, data-driven, and detail-oriented.
• Strong understanding of ABM principles and best practices.

Responsibilities

• Manage intent-based plays to identify and engage in-market accounts.
• Support the growth of new upmarket pipeline through buying signals.
• Monitor buying signals and notify account owners of meaningful activity.
• Provide execution support to launch larger Industry campaigns.
• Collaborate with Marketing Ops to manage tracking ABM performance.

Skills

Account Based Marketing fundamentals

Project management skills

Content Marketing basics

Account Research

Sales Collaboration

Data Analysis & Reporting basics

Strong Communication & Collaboration

Education

Bachelor's Degree or equivalent experience

Tools

Salesforce

Marketo

Job description

DailyPay is seeking a Sr. Associate, Account Based Marketing to expand into Large Enterprise and Strategic segments. In this pivotal role, you'll manage our Always-On ABM Engine, leveraging intent signals to boost pipeline growth. The ideal candidate brings 3-5 years in B2B marketing, expertise in ABM or demand generation, and proficiency with tools like Salesforce and Marketo. DailyPay offers a collaborative environment, competitive benefits, and a commitment to diversity and inclusion.